Marketing Coordinator, 2027 PGA Championship

The Marketing Coordinator is responsible for supporting and assisting with administrating the overall event marketing, sales, client service, and customer relationship management (CRM) goals for the event ensuring compliance with PGA of America guidelines and expectations are met or exceeded.

* Approximate timeframe for this role would be this August 2026 through June 11th, 2027.

RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

Work closely alongside the Championship Director and PGA of America (“PGA”) Championship sales, marketing, Interactive, Technology, and Communication team members on the administration of all marketing and sales activities, including but not limited to:
 

Corporate hospitality and ticket strategy for the event:

• Coordination of integrated omni-channel marketing communications planning, including coordination of local and  national advertising, public relations, and digital marketing agencies to meet or exceed event revenue goals with an emphasis on digital platforms and strategy

• Working collaboratively on all new strategies with Championship, Interactive, Technology, Creative Services and Communication teammates; keeping them well informed, aligned, and agile

• Liaise with local organizations such as the PGA Section, Convention & Visitors Bureau, tourism, sporting, and other in-market organizations and PGA partners to create and activate co-op/shared sales initiatives and promotional campaigns

• Collaboration with local team members, provide support to the event sales committee by attending meetings, assisting in the preparation of agendas, notifying committee members of meeting dates/times, securing space and refreshments for meetings, following up with committee members on clients they have contacted, etc. 

• Defining and tracking deliverables by mapping the customer journey and marketing touch-points.. Defining a marketing calendar. Defining Key Performance Indicators (KPIs) to report against

• Leverage all marketing and sales channel relationships with and from the host venue

• Develop new ideas, strategies, and  technologies that will assist in meeting or exceeding our goals

Work closely alongside the Championship Director and PGA Championship sales, marketing, Interactive, Technology, and Communication team members on the development, planning, and administration of all corporate hospitality and ticket holder client service/CRM activities including, but not limited to:

• All CRM protocols in service of corporate hospitality and ticket holders for the event

• Assist in the coordination and implementation of all on-site corporate hospitality special events, i.e. Corporate Hospitality Launch, Corporate Cup and ‘Taste Of’ Events, and Ticket Distribution

• Communication strategies to engage corporate hospitality and ticket holders, such as electronic and digital communications to keep guests informed and engaged on all aspects of the event including procedures, schedules, spectator information, and on-site amenities

• Assist in the oversight and administration of  corporate hospitality services staffing for championship week, including confirming the selection criteria, managing staff during event week and following up with corporate clients to ensure our services are meeting or exceeding expectations

• Preparing for championship week by working with outside vendors and PGA teammates to determine materials and equipment needed; signage; office supplies; organize and schedule venue inspections with clients; delivery of Journals, brochures and information around the venue; coordinate hospitality staff and volunteers, and set-up business centers

• Trophy schedule 

• Staffing promotional appearances

• Supporting Practice Round ticket strategy 

• SPEC guide development 

• Misc. support (e.g. deck creation, agenda creation)

Represent the Championship professionally and knowledgeably when networking, liaising, and working alongside internal and external representatives to achieve the event's marketing, sales, and CRM goals.

INCLUSION:

Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive. 

SHARED VALUES: 

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities you are experiencing. 

SUPERVISION:

No supervisory responsibility. Joint oversight in the recruitment, selection, and supervision of corporate hospitality volunteers for event week.  

FINANCIAL RESPONSIBILITY:

Assist with the development of the annual marketing and sales budget with teammates and Championship Director to achieve the event’s overall revenue goals. Assist with monitoring and administering annual marketing, sales, and CRM budgets, while following all financial policies established by PGA, i.e., purchase requisitions, payment requisitions, and bid proposals, ensuring that all marketing, sales, and CRM  spending limits are not exceeded. 

EDUCATION AND EXPERIENCE:

High School Diploma or equivalent.  Bachelor’s degree (B.A.) or equivalent from an accredited college or university preferred.

Three years of sales and marketing experience.  Must be comfortable with customer interaction with CEOs, Marketing Directors and Event Planners for local, national and international companies 

SKILLS, KNOWLEDGE AND ABILITIES:

Must have knowledge and keep pace with ever-changing marketing, sales, and CRM management technologies within the sports and special events industry. Ability to identify and execute marketing and sales strategies and activities. Ability to monitor client needs and take appropriate action. Ability to foster strong relationships and build a sense of a collaborative team commitment.  Ability to monitor targets, carry-out growth plans and capture new business. Ability to utilize an awareness of industry marketing and corporate hospitality and entertainment trends. Knowledge of and experience with Google G-Suite, Salesforce, Asana, MailChimp, etc.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position

Some travel required. Ability to stand for extended periods (6+ hours per day).  Ability to work overtime, including weekends (sometimes up to 15 hours a day).

This position is not eligible for immigration sponsorship.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.