Supports corporate and division-level marketing for homebuilding communities across Austin and DFW. Responsibilities include coordinating marketing requests, maintaining website and MLS content, managing inventory and photography updates, creating email and social media campaigns, producing collateral, supporting CRM reporting, maintaining supplies, and assisting with community openings and consumer events. Occasional weekend work may be required.
Description
The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW
Essential Duties and responsibilities include the following. Other duties may be assigned.
- Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan
- Work closely with all division’s sales teams and management to prioritize business and information needs
- Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.
- Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.
- Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates
- Perform ongoing website and MLS audits to ensure content is accurate and up to date
- Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.
- Work within the CRM system (Lasso) for email marketing campaigns and reporting to management
- Maintain inventory of marketing supplies at corporate and division level
- Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)
- Assist in the execution of consumer/Realtor events
- Create email marketing, social media/website updates, community flyers and marketing materials
- Occasional weekend hours may be required for weekend model grand openings or weekend events
Requirements
- Must have a vehicle and a valid driver’s license
- Proficiency with MS Office including Teams and Excel
- Familiarity with the Google platform for use of Google Forms, Sheets
- Previous experience in MLS data and website data entry preferred
- Familiarity with Canva for creating social media assets and marketing materials is a plus
- Website or database data entry management
- Social Media management – Facebook & Instagram
- Strong written and verbal communication skills
- Attention to detail and critical thinking beyond the task at hand
- Ability to work independently and part of a collaborative team
- Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills
- 2-4 years of marketing experience
- Real Estate or Homebuilder experience a plus
Similar Jobs
Logistics • Retail • Industrial • Manufacturing
The job description provides no specific responsibilities or duties beyond the Senior Marketing Coordinator title.
Other
Supports brand marketing campaigns for practice areas by developing content, coordinating email and social media, creating and updating collateral, managing audiences and schedules, and assisting with campaign reporting and optimization. The role also contributes to internal communications, video production, proofreading, quality control, market research, and brand consistency. It requires strong storytelling, writing, editing, organization, stakeholder coordination, and familiarity with digital content platforms and creative software.
Top Skills:
Adobe After EffectsAdobe AuditionAdobe Creative CloudAdobe IndesignAdobe PhotoshopAdobe Premiere ProMicrosoft Office SuiteWordpress
Travel
Coordinate travel and hospitality arrangements, including researching options, preparing quotes and itineraries, confirming reservations, and communicating with clients and travel partners. Support social media content creation and promotional marketing for destinations and vacation experiences. Maintain accurate records and provide timely customer support while working independently in a remote environment.
Top Skills:
EmailGoogle WorkspaceMS OfficeSocial Media PlatformsWeb Browsing
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
