Coordinate and execute brand and marketing initiatives across print, web, social, PR and trade shows. Manage marketing ticketing, orders, inventory, templates, reputation responses, and regional onboarding/offboarding. Support sales with collateral, generate content, prepare reports, and ensure marketing processes meet objectives and budgets. Hybrid role with regional travel and shoot coordination.
- Executing strategic business development plans for the brand, maintaining brand identity
- Implementing short-term and long-term marketing strategies including print, web, social media, direct mail, PR and trade shows as directed.
- Orders designs for both print and digital marketing collateral as requested through patten solutions or any other sources, as needed
- Supports sales teams in all markets with presentations, collateral, and training materials.
- Maintains visual brand guidelines and interpretations of the brand across markets.
- Major contributor of content generation in conjunction with various content sources.
- Responsible for all Patten Solutions activity including but not limited to:
- Responding, actioning, and closing out all marketing tickets
- Sending out any design requirements to the marketing coordinator (design) for development and then processing any required ordering, delivery and closing of said ticket item
- Responsible for all orders, tracking and deliveries from and for the marketing department
- Ensures all marketing processes are operating optimally and efficiently and brings any issues up with management for better optimization
- This includes but is not limited to:
- Inventory sheets & tracking
- Sales folders ordering system
- Correct order forms are being used
- Updating and distributing all templated materials including but not limited to:
- Snapshot
- Calendar
- Weekly marketing pieces
- Newswire
- CE Flyers
- Responsible for all reputation management responses and coordinating with corresponding offices mentioned
- Creates marketing results reports to present to Marketing Manager/Content Writer.
- Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Responsible for the Gulf Coast Texas Regions for:
- Onboarding/Offboarding
- Onboarding box
- Taking new employee headshots
- Temporary Business card development
- Temporary Email Signatures
- Social media add/remove access
- Deliveries of items to corresponding offices
- Coordinating any photo and/or video shoot requirements
Requirements
- Excellent organizational and time management skills.
- Experience in customer service a plus but not required.
- A unique, creative mindset, unafraid to present out-of-the-box ideas and the maturity to accept whatever directives are given in response.
- Excellent project management skills and experience managing large projects.
- The ability to coordinate and communicate with multiple players.
- Advanced understanding of brand management concepts and building/execution techniques.
- Experience working in a CRM/fundamental understanding of how CRMs work (bonus if familiar with ZOHO) a plus.
- Basic skills in Canva a plus.
- Ability to multitask and be a quick thinker with short deadlines. Flexible and able to change priorities and direction quickly and effectively.
- Ability to work in a team but have the motivation and discipline to work on their own.
- Excellent interpersonal, written, and verbal communication skills.
- High attention to detail.
- Proficient in Microsoft Office and Adobe Suite a plus.
- Bachelor’s degree from a 4-year accredited college or university in Business, Marketing or related field or equivalent training, education and experience.
This role is full-time. Expected working hours are 40 hours per week, Monday – Friday, with an expected start date as soon as possible. This role will mostly be remote, with 2 days in office and at least 1 visit per quarter to each of our locations within the region. Other requirements may arise based on departmental needs.
Working Conditions / Physical Demands:
- This position generally works in an indoor office environment
- While performing the duties of this job the employee is regularly required to:
- Speak clearly and concisely
- Hear clearly to understand general conversations in person, over the telephone and in large groups
- Use hands to manipulate objects and paperwork
- Use close vision and be able to focus
- Color vision for design and creative development
- Sit for long periods of time
- Lift large packages
The physical demands described here are those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits
Benefits include:
- Competitive salary
- Health benefits upon hire
- FSA, HSA, Long and Short-Term Disability options
- 401(k) with employer matching
- Life insurance and Employee Assistance Program (EAP)
- Paid company holidays
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