Own DemandFactor’s marketing strategy and build its marketing function across brand, demand generation, ABM, content, digital, and performance marketing. Drive measurable pipeline and ROI through close Sales partnership, analytics, attribution, KPI management, and budget ownership. Build the marketing team while executing strategically and hands-on in a flexible remote environment.
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We’re looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you’ll do
- Own and execute DemandFactor’s marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we’re looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace
Similar Jobs
Fintech
Leads and builds a dedicated Retirement & Wealth marketing organization spanning product, segment, brand, communications, demand generation, lifecycle engagement, sales enablement, creative, and marketing operations. Develops integrated B2B, B2C, and B2B2C strategies, drives demand and asset growth, oversees customer engagement and marketing technology, and connects investment to measurable revenue, pipeline, retention, and brand outcomes. Partners with executive leadership and cross-functional teams in a regulated financial-services environment.
Top Skills:
Account-Based MarketingArtificial IntelligenceCampaign OrchestrationCRMCustomer Data AnalyticsLead ManagementMarketing AutomationPersonalizationPredictive AnalyticsSeo/SemSocial Media
Software
The Director of Growth Marketing owns acquisition, conversion, lifecycle, paid media, ABM, events, experimentation, and funnel performance across a B2B SaaS portfolio. This hands-on leader allocates marketing investment, improves PPC and SEM performance, partners with Product, Sales, and Operations on product-led and sales-assisted journeys, manages agencies, builds the growth team, and connects marketing activity to qualified pipeline, bookings, customer acquisition, and revenue efficiency.
Top Skills:
AIConversion TrackingLanding-Page OptimizationMarketing AutomationPpcSem
10 Days Ago
Healthtech
Leads marketing measurement and analytics strategy, including Marketing Mix Modeling, Multi-Touch Attribution, experimentation, dashboards, forecasting, and campaign optimization. Manages 8–12 data scientists and analysts, partners with marketing and finance leaders, oversees analytics capabilities and budgets, and presents data-driven recommendations to senior executives.
Top Skills:
A/B TestingGoogle AnalyticsIncrementality TestingMarketing Mix ModelingMulti-Touch AttributionNeustarNielsenPythonRSQLTableau
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center



