Perena Logo

Perena

Marketing Lead

Reposted 12 Days Ago
In-Office or Remote
Hiring Remotely in United States
Senior level
In-Office or Remote
Hiring Remotely in United States
Senior level
Lead growth campaigns, develop brand narratives, manage the marketing team, and drive user communication for Perena's products and ecosystem.
The summary above was generated by AI
Perena

We believe that stablecoins are more than a payment tool — they’re a better form of banking. Perena is building the Stablebank Network: an ecosystem that connects stablecoin infrastructure, liquidity rails, yield strategies, and payments into one protocol.

We launched and scaled Numéraire, the largest stableswap on Solana with over $2B in cumulative volume. Today we're building:

  • USD* — a yield-bearing synthetic dollar earning across lending markets, liquidity strategies, and real-world assets through a multi-strategy approach

  • USD*-P / USD*-J — a tranched credit architecture sitting on top of USD*: a fixed-rate senior tranche for capital preservation, and a junior tranche that absorbs first-loss risk in exchange for amplified yield

  • StableBank — a consumer savings product built on USD*, targeting dollar savers in emerging markets who want a better alternative to local currency

  • Perena Vaults — programmable structured credit infrastructure for institutions and protocols to deploy capital into customized yield strategies

Perena is founded by a team of builders from the Solana ecosystem with backgrounds in TradFi and DeFi. We believe deeply in pushing financial architecture forward — and in doing it with transparency, resilience, and speed.

We’re backed by some of the best in the world, including:

  • Solana co-founders Anatoly Yakovenko and Raj Gokal

  • Investors from Citadel, Jane Street, IMC, and Susquehanna

  • Borderless Capital, Binance Labs, Primitive Ventures, Maelstrom, Anagram, Breed, and others

Perena was a sponsor of the Colosseum Hackathon Stablecoin Track, helping fund the next generation of stablecoin projects on Solana. Our growing community spans over 20,000 developers, users, and builders aligned around one goal: reinventing how money works.

What You’ll do

Campaigns & growth ops

  • Plan and execute growth campaigns tied to product launches, partner integrations, and market moments

  • Build the measurement stack: what's moving TVL, what's noise, what's the ROI per channel

  • Brief and direct co-marketing with BD on partner integrations

  • Drive communication with users via town halls and written updates

  • Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers

Brand & narrative

  • Develop and own Perena's market thesis

  • Edit and direct content output across channels; write the high-stakes pieces yourself

Team

  • Manage and develop the social and community team members; set their goals, run their reviews

What We’re Looking For
  • 5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical

  • Data driven approach. You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving

  • Experience and understanding of blockchain-based finance. You have a point of view on what's working in the market right now and why

  • Strong writer and storyteller who understands the nuances of difference channels and audiences

  • You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything

Earlier in your career? Apply anyway if you can show real campaign ownership, sharp writing, and a clear point of view on the market.

Why Perena?

Stablecoins are transforming how the world stores, moves, and grows value — and we’re still early. This is a once-in-a-generation shift: from legacy money to programmable, accessible, internet-native finance. Building here isn’t just technically interesting — it’s globally meaningful.

We own our future — we trust each other to take initiative. Voices are heard and outcomes matter.

We treat our work as craft — thoughtful, opinionated, and precise.Many of us come from design, art, or cultural backgrounds.

We think from first principles — Perena is a reimagining of financial infrastructure. That starts with reimagining how we build.

We work in public — we value clarity, writing, and sharing progress openly within the team and with our community.

Similar Jobs

Yesterday
Remote or Hybrid
United States
85K-143K Annually
Senior level
85K-143K Annually
Senior level
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Lead global recruitment marketing strategy to attract and convert talent across 40+ countries. Design and execute paid media, email, social, and talent CRM campaigns, embed AI to scale output, enable recruiters and hiring managers, and improve hiring KPIs like conversion and time-to-fill while collaborating with leaders, marketing, communications, and HR.
Top Skills: AIAtsAvatureCRM
22 Hours Ago
Easy Apply
Remote
United States
Easy Apply
132K-165K Annually
Expert/Leader
132K-165K Annually
Expert/Leader
AdTech • Artificial Intelligence • Big Data • Machine Learning • Marketing Tech • Mobile • Software
Lead product marketing for Liftoff's adtech portfolio: define positioning, create sales enablement and campaigns, lead GTM launches, drive market intelligence, and translate technical features into compelling content while partnering cross-functionally across regions.
Top Skills: Ai ToolsHubspotWordpress
16 Days Ago
Remote
United States
110K-130K Annually
Senior level
110K-130K Annually
Senior level
Fintech • Financial Services
Lead content strategy and execution across marketing, sales enablement, and partner education. Own SEO/AEO, editorial calendar, content-to-pipeline attribution, HubSpot email programs, social and webinar strategy, sales collateral, and customer testimonials while collaborating with cross-functional teams and a design agency.
Top Skills: Adobe Creative SuiteAeoCanvaChatgptClaudeFigmaHubspotSeo

What you need to know about the Austin Tech Scene

Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.

Key Facts About Austin Tech

  • Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
  • Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
  • Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
  • Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
  • Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account