Marketing Lead

Marketing Lead

Remote (Austin, TX) · Reports to: President

Brainforge is scaling our GTM team. We need a Head of Marketing who is equal parts creative marketer and marketing operator: someone who can write sharp B2B copy and keep every campaign, calendar, and asset tracked from brief through launch.

In this role, you'll own how Brainforge marketing runs — the rolling calendar, the motion log, attribution standards, and weekly reporting — while also shaping what we say and how we show up: pain-point headlines, forwardable one-pagers, LinkedIn distribution, and co-branded assets partners are proud to send. You're not the on-camera expert; you're the person who gets founders and partner execs scheduled, scripted, published, and attributed.

You'll start with high-touch partner programs and help turn what works into a repeatable partner GTM template — then extend that discipline across Brainforge's broader marketing efforts.

In this role, you will:

• Own the marketing operating rhythm — rolling 8-week campaign and content calendar in Linear; weekly status; clear owners, deadlines, and dependencies so nothing slips through Slack threads
• Co-build and run 90-day partner GTM calendars with partner marketing leads and Brainforge partnerships — motions, CTAs, dates, and success metrics (not a content wish list)
• Own the motion log — one row per motion before anything ships; Day 30 / 60 / 90 review prep with numbers, not narratives
• Enforce attribution discipline — UTM templates, HubSpot partner source on meetings and deals, landing forms, registration → CRM paths; block launches that can't be measured
• Turn sales and partner call language into market copy — keyword packs, pain-point headlines, and forwardable one-pagers from what we actually say on calls, not abstract positioning decks
• Bring creative judgment to B2B marketing — emails, landing pages, LinkedIn posts, and co-branded PDFs that are specific, credible, and partner-forwardable
• Coordinate specialist lanes without becoming the bottleneck — brief design for co-branded assets; brief video for recorded sessions and cut-downs; schedule and publish via Buffer; align partnerships on partner PM calendars
• Run recorded-first education motions — short pre-recorded series, partner Q&A videos, proof stories, and nurture sequences; avoid defaulting to live webinars unless the calendar explicitly calls for one
• Support curated account outreach — ≤15-account invite batches, executive roundtables, and lookalike segments with approved lists and tracked meeting links
• Partner on optional paid tests — LinkedIn awareness vs conversion campaigns with clear CPL hypotheses and post-mortems within agreed test caps
• Document and improve the playbook — after each 90-day cycle, capture what worked into reusable templates for the next partner and the next campaign

Your background looks something like:

• 4+ years in B2B marketing — demand gen, field marketing, partner marketing, or marketing ops at a consulting firm, agency, SaaS, or managed-services company
• You've run a marketing calendar end-to-end — not just one channel — including creative briefs, approvals, launch, and post-launch reporting
• Comfort with HubSpot (or similar CRM/marketing automation): forms, UTMs, lists, partner/deal attribution, basic reporting
• You are an avid AI user, using it to upgrade your workflows
• Strong written English for B2B emails, landing copy, LinkedIn posts, and internal motion briefs — concise, specific, no fluff
• Experience with LinkedIn organic + paid (boosts, video ads, lead-gen forms) and landing page + PDF one-pager launch cycles
• You've worked across functions — sales, partnerships, design, or external agencies — and kept projects moving without owning every craft yourself
• Organized under ambiguity — you can run a calendar when the offer, partner brand, and legal pass are still settling; you flag blockers early
• Ability to thrive in a fast-moving consulting / startup environment with shifting priorities and founder-visible partner deadlines

Preferred background:

• Partner or channel co-marketing — joint webinars/recordings, MDF, co-branded assets, or SI installed-base campaigns
• Technical or data-adjacent categories — data platforms, cloud, observability, AI/ML services, or regulated industries (healthcare, pharma, financial services)
• Problem-aware content — pain-point education, "questions we answer every week," expert-led answers vs product jargon
• Experience with project management tools (Linear, Notion, Asana) to keep marketing work visible and on track
• Familiarity with Google Ads or partner-side paid programs (you don't need to own media buying, but you should speak the language)
• Experience supporting small events — executive roundtables, partner dinners, or regional events with RSVP → CRM hygiene

As a person, you…

• Ship on calendar — you measure yourself by motions launched, tracked, and reviewed, not slides created
• Balance creative taste with operational discipline — you care how copy reads and whether every asset has a tracking row before it goes live
• Prefer execution over abstraction — you've seen "GTM strategy" sessions that never become outbound; you close that gap
• Care about partner relationships — you write emails and assets partners are proud to forward, and you respond quickly when they send creative for review
• Are kind, direct, and pragmatic — you escalate blockers (MNDA, brand approval, budget) without drama
• Want to build repeatable systems — your second partner program should be faster than your first because you documented the template

This role is not for you if…

• You want a brand-only or social-only seat with no accountability for pipeline attribution
• You treat project management and CRM hygiene as beneath you
• You need a fully staffed creative team before you can ship anything