Marketing Operations Manager, Automation (Fractional - Remote)

Job Description:

We are seeking an experienced and highly capable Marketing Operations Manager, Automation with deep expertise in Pardot (Marketing Cloud Account Engagement) and Salesforce to help strengthen and scale a growing marketing operations function. This role will serve as a strategic and hands-on partner responsible for improving platform performance, building core automation programs, and driving operational maturity across lead management, campaign execution, scoring, routing, tracking, and data health. The ideal candidate brings both technical depth and business judgment, with the ability to move quickly, work from an existing backlog, and translate marketing goals into scalable execution.

This person will not be starting from zero. The environment has already been assessed, priorities have been identified, and key workflows are being defined in partnership with other business teams. Success in this role will come from stepping into that foundation, building efficiently inside Pardot, improving integration and visibility with Salesforce, and helping marketing operations move from basic email execution to a more modern, automated, insight-driven capability.

Responsibilities:

• Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes.
• Translate defined business requirements into scalable Pardot and Salesforce functionality.
• Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.
• Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy.
• Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems.
• Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene.
• Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement.
• Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed.
• Help establish core operational standards, documentation, naming conventions, and scalable ways of working within Pardot.
• Provide informed guidance on feature gaps, plugin-equivalent functionality, and best-practice approaches based on deep platform knowledge.
• Surface additional opportunities for improvement while executing against immediate priorities, helping maintain a clear and actionable backlog.
• Support reporting and insight generation across campaign performance, engagement trends, and operational effectiveness.

Required Experience:

• 7+ years of experience in marketing operations or marketing automation, with significant hands-on experience in Pardot / Marketing Cloud Account Engagement.
• Strong expertise in Salesforce and its integration with marketing automation workflows.
• Demonstrated success building and optimizing lead management processes, scoring models, nurtures, and campaign automation in fast-paced B2B environments.
• Experience troubleshooting sync, tracking, routing, and attribution issues across marketing and sales systems.
• Strong understanding of database management, data hygiene, enrichment, deduplication, and lifecycle operations.
• Ability to work from an existing strategic direction and convert priorities into fast, high-quality execution.
• Comfort operating as both builder and advisor, with the judgment to recommend improvements without requiring a lengthy discovery phase.
• Excellent communication skills and the ability to translate technical platform concepts into clear business recommendations.
• Highly organized, self-directed, and able to manage multiple priorities with speed and precision.
• Experience with tools such as ZoomInfo, Google Tag Manager, and other common go-to-market technologies is preferred.
• Pardot / Account Engagement and Salesforce certifications are strongly preferred.

Ideal Candidate Profile:

This role is well suited for someone who knows how to step into an under-optimized marketing automation environment, quickly assess what matters most, and begin building meaningful improvements right away. The right candidate combines platform fluency with operational pragmatism, understands how marketing and sales processes should connect, and can help create scale without overcomplicating the path forward.

Success in This Role Looks Like:

• A cleaner and more usable Pardot environment.
• Working lead scoring and lifecycle logic aligned to the business.
• Improved Salesforce visibility into prospect engagement.
• More reliable tracking and better automation performance.
• Faster execution against an existing backlog with thoughtful recommendations for what should come next.

About RevOpsforce:

We are On-Demand, Technical RevOps Experts for Go-to-Market Teams.

RevOpsforce is a tech-enabled consulting firm redefining how B2B SaaS companies scale and optimize revenue operations. We eliminate inefficiencies, reduce costs, and accelerate execution by streamlining tech stacks, automating workflows, and integrating data for full go-to-market alignment. We don’t just advise—we execute, delivering hands-on solutions that drive real impact. Backed by a network of top-tier RevOps experts, we partner with  high-growth companies to build scalable, efficient, and cost-effective revenue engines. If you're looking to work on cutting-edge projects that shape the future of RevOps, we’d love to have you on board.

Type: Contract, hourly 

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

www.revopsforce.com