Marketing Operations Manager

Sirona Medical is building a world-class go-to-market (GTM) engine to accelerate growth and elevate how we connect with healthcare leaders. We’re seeking a Marketing Operations Manager to drive the execution, measurement, and optimization of integrated marketing campaigns across our martech stack.

This role bridges strategic operations and hands-on campaign execution  ensuring that data, systems, and processes enable the demand generation team to create measurable impact. The ideal candidate combines technical fluency in tools like Salesforce (SFDC) and HubSpot (or similar MAP) with a marketer’s instinct for campaign performance, efficiency, and scalability.

You’ll own the marketing infrastructure that powers lead management, campaign execution, and reporting, helping the team convert insight into pipeline. 

As the Marketing Operations Manager, you’ll be the connective tissue between data, technology, and execution that ensures Sirona’s marketing engine runs efficiently and effectively. You’ll empower the team to scale campaigns, measure what matters, and optimize for revenue growth.

This is a high-impact, hands-on role at the intersection of operations, analytics, and campaign management. The role is perfect for someone ready to own the operational backbone of modern marketing and help guide the team to make informed decisions about campaign flow, processes and improvements to the martech stack.

• Build, execute, and optimize multi-channel marketing campaigns (email, digital, webinars, events) within HubSpot, Salesforce, and connected platforms
• Manage audience segmentation and campaign automation
• Ensure seamless campaign and lead handoffs to SDR and sales teams, maintaining full visibility from Lead to MQL to SQL
• Collaborate with Growth Marketing and Product Marketing to align campaign data tracking and attribution models

• Serve as the operational owner for the marketing tech stack — including HubSpot, Salesforce, and data integrations (e.g., ZoomInfo, LinkedIn, Definitive Healthcare)
• Maintain data cleanliness, enrichment, and compliance (e.g., opt-outs, GDPR)
• Monitor system performance, troubleshoot issues, and implement best practices for automation and reporting
• Partner with RevOps on lead routing, pipeline visibility, and campaign influence tracking

• Assist in developing and managing reports and dashboards for campaign performance, lead flow, and ROI metrics
• Conduct regular campaign analysis to identify gaps and optimization opportunities
• Support A/B testing to improve email campaign performance
• Report key insights and recommendations to the Director of Demand Generation and cross-functional stakeholders

• Document workflows and campaign best practices to scale marketing operations
• Educate marketing team members on systems, reporting, and data for new tech recommendations and improvements within the current tech stack
• Partner with Sales Operations and RevOps to align reporting frameworks and KPIs across GTM functions
• Contribute to quarterly planning and campaign retrospectives to inform future initiatives

• 3–5 years of experience in Marketing Operations, Demand Generation, or Revenue Operations within a B2B SaaS
• Proficiency with Salesforce CRM (campaigns, reports, dashboards) and marketing automation platforms (HubSpot (preferred), Marketo, or Pardot)
• Strong analytical mindset with comfort in data-driven decision-making
• Basic knowledge of digital marketing channels including paid media, webinars, and email marketing
• Experience managing integrations between marketing, sales, and data platforms
• Excellent project management and communication skills
• Self-starter who thrives in a fast-paced, collaborative environment

The annual US base salary range for this full-time position is $110,000 - $125,000 + equity + benefits. Pay scale is flexible depending on experience. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, relevant education and training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.