Marketing Operations Specialist

Marketing Operations Specialist

Join Personify’s marketing team and help us connect with the mission-driven organizations we serve. Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs, and more to help them bring people and ideas together. Our technology platform and services fuel their growth, and this role ensures the campaigns that reach them run flawlessly, our data stays clean, and insights drive smarter decisions.

We’re looking for a detail-oriented and proactive Marketing Operations Specialist to join Personify’s dynamic marketing team and play a key role in our growth strategy. You’ll be hands-on with Marketo, Salesforce, and HubSpot, managing campaign calendars, executing and testing programs, generating performance reports, and identifying ways to optimize workflows.

If you thrive on organization and accuracy, love working with marketing technology, and want to see the measurable impact of your work on both campaign performance and company growth, this is your chance to make a direct contribution to Personify’s success.

Personify

Embrace a rewarding remote-first career within an inclusive environment, offering an engaging and meaningful employee experience. At Personify, our vision is to be a lifelong technology partner that supports associations, nonprofits and event professionals at every step of their journey.
Our technology platform includes:

• Association Management Software (ThreeSixty, MemberClicks, and WildApricot)
• Event Management Software (A2Z Events and Registration Tech)
• Member Engagement Software (CommUnity, Classroom, Job Board and MemberApp)

Offices

We have four offices located in Austin, Atlanta, Washington-Baltimore, and Toronto, accessible to all employees. As a remote-first company supported by over 300 talented individuals, we believe our work can be done wherever our people choose to live in the U.S. and Canada allowing us to make a greater impact.

Where you excel

• Bringing order to complexity by keeping campaigns organized and systems running smoothly
• Turning clean data into actionable insights that drive better decisions
• Collaborating seamlessly across marketing, sales, and operations teams
• Taking initiative to solve problems, improve workflows, and deliver results
• Owning campaign logistics and reporting as the trusted go-to person for execution

What’s in it for you

·        A high-impact, visible role where you’ll directly influence marketing campaign performance and sales alignment.

• The chance to work with a modern marketing tech stack (Marketo, Salesforce, HubSpot) and build your expertise.
• A remote-first culture that values collaboration, flexibility, and work/life balance.
• Opportunities for growth and skill development, including exposure to marketing operations, automation strategy, and data analytics.
• A supportive team that celebrates results, learns from mistakes, and continuously improves together.

Your Impact

• Campaign Execution: Set up, QA, and launch email, web, and digital campaigns in Marketo; manage lists and ensure campaigns are delivered accurately and on time.
• Calendar & Collaboration: Maintain campaign calendars in Asana, coordinate assets, and work closely with segment marketers and digital teams to keep launches on track.
• Reporting & Insights: Build dashboards and reports to track campaign performance, lead activity, and marketing KPIs; analyze data from Marketo, Salesforce, and HubSpot to deliver actionable insights.
• Process Optimization: Document workflows, improve automation, and strengthen lead management processes to enhance campaign efficiency.
• Data Hygiene: Maintain campaign tagging, lead source tracking, and database accuracy across Marketo and Salesforce.
• Systems & Troubleshooting: Serve as the first point of contact for marketing system issues and partner with Marketing Ops/RevOps to ensure integrations and reporting remain seamless.

What You Bring

• Experience: 2+ years in marketing support, operations, or campaign coordination (SaaS/B2B preferred)
• Technical Skills: Hands-on experience with Marketo/HubSpot, Salesforce CRM, and Excel (reporting, pivot tables)
• Soft Skills: Detail-oriented, organized, proactive, and collaborative with strong written and verbal communication
• Nice to Have: Understanding of lead lifecycle and funnel reporting; Marketo/HubSpot/Salesforce certifications

At Personify, our people are our greatest asset. We’re passionate about helping you grow, thrive, and do meaningful work that makes an impact.

We offer competitive pay, comprehensive benefits, and a remote-first culture built on flexibility, belonging, and balance. Our commitment to your success and well-being is unwavering—because when you grow, we all grow.

Experience a connected, people-first culture that transcends geography. Enjoy:

• Team offsites and gatherings across our four offices
• Fun virtual events for connection and learning
• A dedicated Culture Team curating ways to bring our values—especially Service—to life

You’ll never feel alone here. Join vibrant Employee Resource Groups like:

• People of Color at Personify
• Women’s Network
• PersoniMoms

Each community is a safe, empowering space to connect, share, and grow together.

Our culture is built on collaboration. From company-wide Slack channels that spark creativity to our Confluence knowledge hub, you’ll have endless opportunities to learn, teach, and innovate together.

We invest deeply in our people through:

• Leadership and professional workshops
• Transparent career progression paths
• Product demos and internal training sessions
• Personalized Individual Development Plans (IDPs)

We don’t just talk about development—we make it happen.

We know that thriving at work starts with thriving in life. That’s why we offer:

• Unlimited pre-approved PTO plus 14 company holidays
• Company-wide Wellness Days and Paid Volunteer Days + 2 Floating Holidays
• A comprehensive benefits package that supports your health, family, and financial well-being—today and for the future

We proudly hire across the U.S., Canada, and Portugal to bring diverse perspectives to our work.

Our proactive recruitment strategy ensures representation at every level, and our employee communities help create an environment where everyone feels seen, heard, and valued.

At Personify, diversity isn’t a checkbox—it’s a commitment.

Make your next career move meaningful.
Join a team that celebrates individuality, fosters growth, and believes that people—not just products—are what drive success.

Personify is an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics. Personify welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process.

Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, state/province, and local laws.

Job descriptions serve as an outline only. Due to business needs, you may be required to perform job duties that are not within your written job description. Furthermore, Personify may have to revise, add to, or delete from your job duties per business needs. On occasion, we may need to revise job descriptions with or without advance notice to employees.

At Personify pay ranges are subject to change and assigned to a job based on country market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.