The MarTech Adoption Lead helps CMOs maximize value from Adobe's MarTech investments by engaging with marketing leaders, devising adoption strategies, and ensuring seamless integration of AEP tools.
Position Summary
The MarTech Adoption Lead – Adobe Experience Platform (CMO Advisory) is a senior consulting role responsible for helping CMOs realize measurable business value from their Adobe MarTech investments. Acting as a trusted advisor, this role engages deeply with marketing leaders and end users to identify adoption barriers, unlock high-value use cases, and translate insights into prioritized roadmaps across Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
This role bridges strategy and execution—thinking like a marketer, operating like a product leader, and partnering with Adobe, client product teams, and engineering to ensure capabilities ship, land, and scale across markets and channels.
Key Responsibilities
CMO Advisory & Client Engagement
The MarTech Adoption Lead – Adobe Experience Platform (CMO Advisory) is a senior consulting role responsible for helping CMOs realize measurable business value from their Adobe MarTech investments. Acting as a trusted advisor, this role engages deeply with marketing leaders and end users to identify adoption barriers, unlock high-value use cases, and translate insights into prioritized roadmaps across Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
This role bridges strategy and execution—thinking like a marketer, operating like a product leader, and partnering with Adobe, client product teams, and engineering to ensure capabilities ship, land, and scale across markets and channels.
Key Responsibilities
CMO Advisory & Client Engagement
- Serve as a trusted MarTech advisor to CMOs and senior marketing leaders across multiple client engagements.
- Lead executive discovery sessions to align business goals with AEP-powered use cases and value hypotheses.
- Translate client objectives into C-suite-ready roadmaps, investment cases, and sequencing recommendations.
- Conduct structured interviews, ride-alongs, and workflow reviews with marketers, analysts, and channel teams using Adobe tools.
- Identify friction points across identity, data ingestion, profile enablement, segmentation, journey orchestration, and activation.
- Synthesize insights into problem statements and requirements aligned to AEP, RTCDP, AJO, and CJA capabilities.
- Design and execute adoption strategies at the use-case level (audiences, journeys, channels, personalization, experimentation).
- Stand up champions programs, training, enablement materials, and change-management communications.
- Define and track adoption KPIs including activation, feature usage, time-to-value, and campaign velocity.
- Translate real-world user inputs into actionable backlog items, user stories, and acceptance criteria for Adobe implementations.
- Partner with client Product Owners, Engineering teams, and Adobe SMEs to co-own sprint goals and delivery outcomes.
- Ensure Adobe features and enhancements are implemented with measurable business impact, not just technical completion.
- Build hypotheses and experimentation roadmaps using Adobe Journey Optimizer and downstream channel tools.
- Quantify uplift across conversion, engagement, retention, LTV, and cost-to-serve using Customer Journey Analytics.
- Institutionalize attribution, incrementality testing, and MMM/MTA practices across client organizations.
- Develop concise executive dashboards and narratives that communicate adoption health, value realized, risks, and next bets.
- Support CMO and ELT decision-making on funding, resourcing, and platform maturity evolution.
- Demonstrate ROI from Adobe investments across short-term wins and long-term transformation initiatives.
- Establish adoption governance models, OKRs, and scorecards across regions and business units.
- Lead weekly, monthly, and quarterly client cadences to review progress, unblock issues, and scale best practices.
- Drive repeatable consulting playbooks that can be scaled across clients and industries.
- 8+ years of experience in MarTech, Digital Marketing, Product Management, or Marketing Operations, with a strong consulting background.
- Proven expertise in the Adobe Experience Platform ecosystem, including:
- Adobe Experience Platform (schemas, datasets, identities, profiles)
- Real-Time CDP
- Adobe Journey Optimizer
- Customer Journey Analytics
- Demonstrated success driving adoption and value realization, not just platform implementation.
- Strong ability to translate marketer workflows and pain points into structured product and executive requirements.
- Experience working with Agile delivery teams and enterprise clients.
- Excellent executive presence, storytelling, and stakeholder management skills.
- Adobe certifications (AEP, RTCDP, AJO, CJA).
- Prior experience at a digital consulting firm, systems integrator, or Adobe partner.
- Experience supporting global, multi-market enterprise clients.
- Strong understanding of identity resolution, personalization, experimentation, and marketing measurement
Top Skills
Adobe Experience Platform
Adobe Journey Optimizer
Customer Journey Analytics
Real-Time Cdp
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