As an MBA Product Marketing Intern, you'll conduct customer perception studies, analyze competitive messaging, and synthesize research for campaign recommendations.
Working at Atlassian
Atlassians have the flexibility to work where they can collaborate most effectively with their team, whether at home, one of our global offices, or both.
As a distributed-first company, all interviews are conducted virtually. We hire in any country where we have a legal entity. Learn how we work at go.atlassian.com/distributed .
Your Future Org
Atlassian's Intern program combines hands-on technical training, professional growth opportunities, dedicated mentorship, and strong social connections. This holistic approach empowers students to hit the ground running and sets them up for a successful and impactful career at Atlassian!
This position is not eligible for F1 and J1 students. It is not available for any work sponsorship.
Our paid internship program runs for 12 weeks between May-August or June- September 2026.
Your Future Team
It's an exciting time to join Atlassian's Platform Product Marketing team to drive a high-impact research and insights initiative that will shape the H2 integrated platform campaign. You'll quantify how existing customers perceive the Atlassian Cloud Platform versus Microsoft and ServiceNow across the themes of Openness, Data, AI, and Trust, and translate those insights into actionable recommendations for messaging, campaign assets, and measurement.
As a Product Marketing MBA Intern, you'll gain hands on experience in competitive and market research, customer research, and messaging and positioning.
Responsibilities
Customer & Buyer Perception Study
Competitive Positioning Deep Dive
Narrative & Measurement Inputs
Minimum Qualifications
Preferred Qualifications
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: - $35/hr - $40/hr
Zone B: - $32/hr - $36/hr
Zone C: - $29/hr - $33/hr
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit https://www.atlassian.com/company/careers/earlycareers
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .
Atlassians have the flexibility to work where they can collaborate most effectively with their team, whether at home, one of our global offices, or both.
As a distributed-first company, all interviews are conducted virtually. We hire in any country where we have a legal entity. Learn how we work at go.atlassian.com/distributed .
Your Future Org
Atlassian's Intern program combines hands-on technical training, professional growth opportunities, dedicated mentorship, and strong social connections. This holistic approach empowers students to hit the ground running and sets them up for a successful and impactful career at Atlassian!
This position is not eligible for F1 and J1 students. It is not available for any work sponsorship.
Our paid internship program runs for 12 weeks between May-August or June- September 2026.
Your Future Team
It's an exciting time to join Atlassian's Platform Product Marketing team to drive a high-impact research and insights initiative that will shape the H2 integrated platform campaign. You'll quantify how existing customers perceive the Atlassian Cloud Platform versus Microsoft and ServiceNow across the themes of Openness, Data, AI, and Trust, and translate those insights into actionable recommendations for messaging, campaign assets, and measurement.
As a Product Marketing MBA Intern, you'll gain hands on experience in competitive and market research, customer research, and messaging and positioning.
Responsibilities
Customer & Buyer Perception Study
- Design and execute a short quant survey (in partnership with Research/CSM/CLM) to DC and Cloud customers.
- Analyze awareness and perception of the Atlassian Cloud Platform, focusing on Openness, Data, AI, and Trust.
- Identify blockers to platform adoption and perceived alternatives (e.g., Microsoft, ServiceNow, homegrown).
- Deliver a slide report and executive summary with key findings and proof points, including 2-3 media-ready headline stats.
Competitive Positioning Deep Dive
- Analyze Microsoft and ServiceNow messaging across websites, analyst reports, press coverage, and social channels.
- Map competitive narratives by persona (Admins, ITDMs, Security/Legal, Data roles) across Openness, Data, AI, and Trust.
- Produce a teardown deck with positioning maps and SWOT, plus a battlecard summary for sales enablement and campaign planning.
Narrative & Measurement Inputs
- Synthesize research into a recommended narrative hierarchy and a shortlist of messages to test in paid media (e.g., LinkedIn).
- Propose a simple measurement framework for platform share of voice and platform mentions in executive-targeted channels.
Minimum Qualifications
- Able to commit to a 12-week full-time (40hrs/week) program during Summer 2026
- Currently enrolled full-time in an MBA degree programand returning to the program after the completion of the internship, graduating by June 2027
- Passionate about marketing, aware of key marketing frameworks, and interested in the B2B SaaS landscape
- Able to analyze complex problems and propose effective solutions, with strong critical thinking skills
- Are a collaborative team player who thrives in cross-functional environments and values diverse perspectives
- Have a self-starter mentality with a proactive approach to learning and problem-solving
Preferred Qualifications
- Experience using Atlassian apps (Jira, Confluence, Loom, Trello)
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: - $35/hr - $40/hr
Zone B: - $32/hr - $36/hr
Zone C: - $29/hr - $33/hr
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit https://www.atlassian.com/company/careers/earlycareers
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .
Top Skills
Confluence
JIRA
Loom
Trello
Atlassian Austin, Texas, USA Office
Atlassian believes the future of work is distributed and offers our people the flexibility to help them do what’s important to them. And with few exceptions, we hire people anywhere we have a legal entity as long as they have eligible work rights and sufficient team time zone overlap.
Atlassian Austin, Texas, USA Office
303 Colorado St , Austin, TX, United States, 78701
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
