Media Planning Manager

About You:

We are looking for a skilled and detail-oriented Media Planning Manager to join our dynamic team. In this role, you will be responsible for developing and executing media strategies that support our brand initiatives and drive upper-funnel growth. You will manage media budgets, analyze performance data, and collaborate with cross-functional teams to ensure our campaigns meet their goals. The ideal candidate has strong project management skills, a solid understanding of digital media channels, and the ability to turn data into actionable insights.

Responsibilities:

• Media Strategy & Planning: Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing. 
• Lead the development of new tactics and initiatives, including creating strategic rationale, planning, and vetting talent.
• Build and maintain media frameworks by initiative, funnel stage, and audience to guide investment decisions.
• Performance Analysis & Reporting:
• Monitor and report upper-funnel KPIs (reach, awareness, traffic, sessions, brand lift, engagement) and translate their relevance to business outcomes (CPA and Orders)
• Create and present monthly performance decks for leadership, consolidating feedback and ensuring clear communication.
• Conduct end-of-month budget reconciliation, update various spend sheets, and contribute to weekly business review slides.
• Partner with our Data & Analytics (D&A) team to maintain and update Tableau reports, and pull raw data to generate insights for upper-funnel and product line reporting.
• Establish framework for Upper Funnel measurement 
• Perform ad-hoc data pulls to inform leadership decisions and reporting.
• Project Management & Collaboration:
• Act as the GTM lead, project managing all GTM plans to ensure successful execution of promotions and brand campaigns.
• Gather asset requirements from all channels, communicate creative needs to the Brand team, and build out comprehensive briefs, all while meeting deadlines.
• Review and traffic new creative assets for brand campaigns.
• Attend and contribute to various meetings with the Growth, Brand, D&A, and agency teams.
• Budget Management: Manage and reconcile budgets on a daily, weekly and monthly basis. Monitor performance and adjust budgets to optimize for key business metrics.
• Reflect and monitor updates to upper-funnel tactic budgets across all documentation. Adjust budgets based on performance and recommend creative iterations as necessary.
• Channel Optimization: 
• Deliver post-campaign readouts to cross-functional stakeholders, highlighting business impact and recommendations.
• Act as the strategic connector between Growth, Brand, and Creative to ensure campaigns ladder into both performance and brand goals.

Requirements:

• 5-7 years of experience in full-funnel media planning or a related digital marketing role; experience within an eCommerce or DTC brand preferred
• Strong understanding of upper-funnel media channels and digital marketing metrics.
• Proficiency in data analysis and reporting tools
• Proven experience managing and optimizing media budgets, including monthly reconciliations and pacing adjustments
• Demonstrated ability to analyze upper-funnel KPIs (reach, awareness, engagement, etc.) and connect them to performance metrics
• Strong track record of building and presenting performance reports and insights decks for leadership or cross-functional teams
• Hands-on experience collaborating with Data & Analytics teams to pull, interpret, and visualize data using tools such as Tableau
• Experience briefing and trafficking creative assets for digital campaigns, ensuring brand consistency and timely delivery
• Exceptional project management and organizational skills.
• Excellent written and verbal communication skills, with experience presenting to senior leadership.
• Ability to work effectively in a fast-paced, collaborative environment.

Preferred Qualifications:

• Experience with brand campaign execution and creative trafficking.
• Knowledge of various ad platforms and marketing technology.