The Media Research Analyst will develop sales materials, analyze campaign data, and provide insights for audience targeting, contributing to campaign measurement and data-related projects.
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
MEDIA RESEARCH ANALYST
Summary:
The Media Research Analyst will help strategically position GSTV to ad agencies and brand marketers by using data + insights to develop sales materials, inform audience targeting, and measure campaign impact on business outcomes.
Responsibilities:
Responsibilities include, but are not limited to:
· Assisting in campaign measurement setup & reporting, to include:
o Working with internal sellers, their clients, and external vendors to execute studies that demonstrate GSTV’s impact on specific campaign goals (lift in branding metrics, foot traffic, sales, etc.)
o Building crosstabs for analysis within provided statistical software
o Crafting presentation decks that use data to tell a story about campaign impact
· Serving as data/analytics support to the sales & marketing teams, using 1st and 3rd party data sources to fulfill daily + ad hoc requests for:
o Audience insights (demographic, geographic, behavioral)
o Advertiser and category insights
o Targeting recommendations & data
o Campaign reach & frequency
o Other sales & marketing collateral as needed
· Contributing to miscellaneous data-related projects, including but not limited to:
o Maintaining historical audience data and campaign measurement results
o Proactively updating network data with external vendors
· Conducting consumer / industry insights research using 1st and 3rd party data
· Other duties as assigned
Requirements:
Required Qualifications include:
· Strong quantitative & analytical skills, and a desire to hone data-driven storytelling skills
· Proficiency in Microsoft PowerPoint & Excel
· Experience analyzing raw data in common statistical software, e.g. MarketSight, SPSS, Tableau, etc.
· Foundational understanding of statistics and testing principles (e.g. test/control setup, statistical significance, sampling methods)
· Self-starter who can work independently to complete tasks
· Ability to learn & adapt quickly to new software systems
· Ability to multi-task & prioritize in a fast-paced environment
Preferred Qualifications:
· Foundational understanding of media math and terminology (TRPs, reach/frequency, impressions/ratings)
· Familiarity with GfK MRI survey data
· Awareness of the data landscape within the media industry – various sources and uses, legal implications, etc.
· Experience with geospatial analytic tools
· Mac experience
· Excellent presentation, writing & editing skills
· Superior verbal and written communication skills
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Experience:
· 1-3 years’ experience in a research or analytics role within media, advertising, marketing, or consulting
Education:
· Bachelor’s Degree in Sociology, Marketing, or other quantitatively oriented field in business or social sciences
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
Note: The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.
Top Skills
Geospatial Analytic Tools
Marketsight
Excel
Microsoft Powerpoint
Spss
Tableau
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