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Meta Specialist

Posted 9 Hours Ago
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Remote
Hiring Remotely in USA
Junior
Remote
Hiring Remotely in USA
Junior
The Meta Specialist will manage digital marketing campaigns for nonprofit clients on platforms like Meta and LinkedIn, ensuring strategic execution and performance analysis.
The summary above was generated by AI

This is a remote position.

Our client is looking for a dedicated Meta Specialist to join their dynamic team. The company is a prominent player in the digital marketing space for the nonprofit sector, having significantly expanded their impact and service offerings over the past few years. They are seeking a professional who can leverage paid social media to drive meaningful results for mission-driven organizations.

Responsibilities

The Meta Specialist will be entrusted with a portfolio of nonprofit clients, focusing on the following key areas:
  • Constructing, launching, and refining paid advertising campaigns across Meta (Facebook/Instagram), LinkedIn, and TikTok.

  • Crafting compelling ad copy and collaborating with internal teams to test and optimize creative assets.

  • Managing advertising accounts and budgets with strategic precision to ensure full utilization and platform compliance.

  • Analyzing campaign performance data using native platform dashboards and Google Analytics to extract actionable insights.

  • Developing and presenting comprehensive performance reports on a monthly or quarterly basis to internal teams and clients.

  • Partnering with account managers and nonprofit clients to ensure campaign strategies are perfectly aligned with overarching mission goals.

  • Remaining up-to-date with the latest platform updates, algorithm changes, and nonprofit advertising best practices.



Requirements
  • A minimum of 2 years of experience working within a marketing agency environment.

  • At least 2 years of hands-on experience executing digital marketing campaigns, specifically within the Meta and LinkedIn ads platforms.

  • Exceptional written and verbal communication abilities.

  • A genuine passion for the digital marketing landscape and the nonprofit sector.

  • The capability to work autonomously in a remote setting, expertly managing multiple accounts and projects concurrently.

  • A collaborative mindset and a diverse perspective.

  • An entrepreneurial and independent work ethic.

Qualifications

  • Meta Blueprint Certification and/or LinkedIn Marketing certifications are highly desirable, though not mandatory.

  • Proficiency with Google Ads (including Search, Display, Video) and Google Analytics is considered a strong advantage.

  • Demonstrated competencies in:

    • Consistently meets deadlines by organizing tasks and managing priorities effectively.

    • Delivers polished, error-free work by maintaining high standards of accuracy.

    • Writes clearly and professionally, adapting tone for various audiences.

    • Works effectively with others, building trust through dependability and a positive attitude.

    • Plans and executes projects with clear timelines and accountability.



Benefits
  • Full-time
  • 100% remote position.


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