National Marketing Manager

National Marketing Manager Job Description

Job Title: National Marketing Manager

Reports To: Jack Biehunko, Director of Marketing

CWS Portfolio: 105 properties, 30,000+ A units in North Carolina, Georgia, Texas, Colorado, Arizona, California, Washington, and Tennessee.

Location: Austin, Texas

CWS Purpose: “Enhancing Lives the CWS Way”

CWS Values:

Honoring Our Word. Do what you say you will do.

Employ thoughtful and careful consideration when making a commitment.

• Take ownership of your commitment.
• Follow through on promises consistently.

Ethical Dealings are Paramount. Do the right thing all the time, every time.

Be open and honest in all situations, especially when it’s difficult to be so.

• Respect confidentiality and protect privacy.
• Put other employees, residents, and investors before yourself.
• Charge fair and appropriate fees to our investors.

A Respect for People Treat others the way you want to be treated.

Use honest, thoughtful, and specific communication.

• Be responsible for how you are heard.
• Be transparent and inclusive.
• Share information timely and consistently.
• Have empathy — search for the truth and be intentionally slow to understand.

Requirement for Profitability and Sustainability

Bring value to our employees, residents and investors in a company designed for the long term.

• Promote mindful spending.
• Be efficient.
• Be forward thinking.
• Grow with courage.
• Be team oriented.

A Demand for Excellence with a Sense of Urgency

Be intentional. Be accurate. Be timely. CARE.

Go above and beyond.

• Get after it.
• Hold yourself and each other accountable.
• Inspect what you expect.
• Communicate what matters most.
• Delight the customer.

Department Purpose: To drive qualified leads to all our communities.

What You Will Do

As National Marketing Manager, you will be responsible for supporting marketing and sales needs for a selected portfolio of sites. Primary areas of focus include driving qualified leads, analyzing marketing mix, implement effective tools and tactics, ensure a strong social and online reputation presence, and help educate team members on sales and marketing.

Align with and positively influence the CWS Culture:

• Embody and promote CWS Purpose and Values.
• Role model the behavior, communication, and professional conduct that you expect from other CWS team members.
• Demonstrate support for company initiatives.
• Be a dynamic and engaging representative for CWS, and an ambassador for the Marketing department.

Drive Marketing and Sales to Maximize Asset Performance

• Support to CD’s, RD’s and On-Site teams for an identified CWS portfolio of communities to drive qualified leads and maintain optimum occupancy.
• Monitor lead flow within the portfolio to ensure the appropriate sales channels are receiving and following up on leads.
• Use deductive reasoning to recommend meaningful and impactful changes to advertising strategies.
• Host quarterly and ad hoc sales trainings for the on-site team members.
• Continuously track and build strategic plans to optimize all communities’ online reputation .

Demonstrate proficiency in the following ways:

• Participate in timely marketing audits; ensuring ILS, lead tracking, websites, paid digital advertising, social platforms, and reputation are accurate.
• Develop and manage PPC strategies, including Google Ad campaigns, to drive measurable results.
• Create ad-hoc marketing campaigns for prospects, resident referrals, resident events, etc.
• Establish actionable plans to both grow and maintain followers through popular social media sites such as Facebook, Instagram, and TikTok.

Effectively collaborate by:

• Monitor and respond to marketing help desk tickets.
• Draft and send departmental communication upon approval.
• Help vet current and future marketing vendors to ensure best-in-class partnerships.
• Effectively communicate with vendors on company needs, product issues, and request solutions.
• Assist the Brand Manager coordinate media shoots with onsite teams.

Qualities  

• Enthusiastic
• Team-oriented
• Optimistic and encouraging mindset
• High emotional intelligence
• Excellent oral and written communicator
• Patient

Requirements

• Bachelor’s degree in marketing, communications, business, or related field. 
• 5+ years of multifamily experience.
• 2+ years professional marketing experience.
• Experience in various property types such as market rate, affordable, and student housing
• Proven working experience troubleshooting underperforming assets.
• Ability to multi-task in a dynamic environment.
• Strong verbal and written communication skills.
• Minimum 30% travel requirement.
• Sales management for a portfolio of 50+ properties.
• Solid time management and organizational skills.
• Polished public speaker and trainer.
• Proficiency in MS Excel, Power Point, and Word.
• Adherence to company policies, procedures, and practices.
• Establish and maintain effective working relationships.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The above statements are intended to describe the general nature and level of work being performed.