Location Requirement: Candidates to reside in Midwest/TOLA/Heartlands state
The Senior Regional Marketing Manager - Central will join a marketing and sales alignment team focused on driving aggressive pipeline growth within the Central region. This role is critical for translating corporate marketing objectives into high-impact, localized demand generation programs to increase brand presence and accelerate deal cycles across key accounts. The successful candidate will operate remotely within the region and be responsible for the full execution and analysis of regional go-to-market strategies, while serving as a strategic marketing partner to regional sales and GTM leadership.
Responsibilities
- Own and develop a comprehensive, data-driven regional marketing strategy specifically for the Central to meet and exceed defined sales pipeline and revenue targets, presenting plans and results directly to sales and marketing leadership.
- Lead execution of core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives, adjusting the program mix based on pipeline performance.
- Steer regional partner marketing cadences and joint marketing planning, in alignment with the region’s focus partner strategy provided by the partner team
- Own the measurement and reporting of regional campaign effectiveness (ROI) using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, delivering regular KPI reporting and strategic recommendations to leadership.
- Serve as the primary marketing partner to regional sales leadership, creating localized collateral, presentations, and outreach templates, and driving co-marketing with channel partners.
- Own and manage the regional marketing budget, including forecasting, allocation, and reconciliation across programs.
- Drive GTM guidance across BDR, partner teams, Sales - and cross-functionally with supporting corporate marketing teams - to support the Central region.
- Expected travel a minimum of 30%
Minimum Qualifications
- 6+ years of experience in B2B regional or field marketing.
- Proven track record independently developing and executing market-specific strategies in the Central regions that deliver measurable pipeline and revenue impact.
- Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).
- Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns.
- Experience managing and reconciling a regional marketing budget.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications
- Experience marketing within the technology, cybersecurity, or SaaS industry sectors.
- Experience leading the planning and execution of regional trade shows and customer events.
- Experience with localizing corporate content and case studies for a specific regional audience.
- Experience presenting regional strategy and results directly to senior sales and marketing leadership.
- Experience mentoring or providing guidance to regional marketing team members.
- Post-graduate degree (e.g., MBA) or equivalent advanced experience.
#LI-BB1 #LI-REMOTE
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
About Axonius:
Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.
Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius supports millions of assets for leading customers across industries and around the world.
Axonius makes it a priority to invest in our people with competitive compensation and benefits, growth opportunities, community-building, and so much more. Learn more about benefits at Axonius.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
Axonius participates in E-Verify. To learn more, please review the E-Verify Participation Poster (PDF) and the Right to Work Poster (PDF). By submitting your application to us, you acknowledge that your personal data will be processed in accordance with our Global Job Candidate Privacy Notice.
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