Develops market intelligence, identifies growth opportunities, generates and qualifies leads, supports go-to-market initiatives, and collaborates with sales and cross-functional teams. Maintains pipeline dashboards, analyzes conversion and campaign performance, supports industry events, prioritizes accounts, and translates market insights into actionable recommendations for business development and sales pipeline growth.
Supports business growth through market research, lead generation, and opportunity identification. Analyzes market trends, customer segments, and competitive insights to develop actionable recommendations, identify high-potential accounts, and support go-to-market initiatives. Collaborates with sales and cross-functional teams to generate, qualify, track, and convert leads while maintaining dashboards and reporting to monitor pipeline performance and business outcomes.
- Develops actionable market intelligence by analyzing market trends, competitive dynamics, customer insights, and business performance data to identify growth opportunities and support strategic business decisions.
- Researches, identifies, and maintains internal and external lead-generation sources, including industry reports, market intelligence platforms, public tender databases, analyst research, news sources, and third-party data providers.
- Supports lead-generation and go-to-market initiatives through market mapping, whitespace analysis, account prioritization, opportunity identification, and target market assessments.
- Conducts prospecting and outreach activities with prospective customers, partners, and industry stakeholders to qualify leads and uncover new business opportunities.
- Collaborates with regional sales teams, growth leaders, partner organizations, and cross-functional stakeholders to align market insights with commercial priorities and pipeline development objectives.
- Maintains and enhances lead-management dashboards, tracking tools, and reporting mechanisms, providing visibility into lead conversion, pipeline health, and business outcomes.
- Supports regional events, industry conferences, customer engagements, and partner forums by identifying opportunities, generating leads, and ensuring timely qualification and follow-up of prospects.
- Tracks, measures, and reports on lead-generation performance, campaign effectiveness, and pipeline development metrics, recommending actions to improve conversion rates and business impact.
- Contributes to sales pipeline growth by transforming market intelligence into actionable recommendations, strategic account pursuits, and targeted business development initiatives.
- Bachelor's degree in business, Marketing, Economics, Engineering, Data Analytics, or a related field; MBA is a plus.
- 5–8 years of experience in market intelligence, business development, sales operations, strategy, consulting, or related commercial functions.
- Proven experience conducting market research, competitive analysis, account prioritization, and opportunity identification.
- Demonstrated ability to translate market insights into actionable business recommendations and growth strategies.
- Experience leveraging industry databases, analyst research, market intelligence platforms, CRM systems, and external data sources.
- Strong analytical skills with proficiency in Excel, Power BI, Tableau, or similar analytics tools.
- Experience supporting lead generation, pipeline development, and go-to-market initiatives.
- Strong executive communication and presentation skills, with the ability to influence stakeholders across multiple organizational levels.
- Experience working with geographically distributed sales, marketing, and business teams.
- Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.
- Telecommunications, networking, enterprise technology, or B2B technology industry experience.
- Experience with sales pipeline analysis, whitespace analysis, territory planning, or account-based growth strategies.
- Familiarity with Salesforce, Dynamics CRM, or equivalent sales platforms.
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What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
