Own paid media strategy and execution for B2B client accounts across Google, LinkedIn, Meta, Microsoft Ads, and other platforms. Build and optimize campaigns, manage budgets and pacing, develop audience and creative tests, monitor performance metrics, and ensure tracking and attribution accuracy. Create client-facing reports and recommendations, collaborate with strategy, analytics, and creative teams, and experiment with AI-powered workflows and automation to improve campaign efficiency and performance.
We’re looking for a strategic, data-driven Paid Media Manager to join our growing Digital team. In this role, you will own paid media strategy end-to-end for a portfolio of B2B clients, leading campaign execution, optimization, and performance storytelling across platforms. We’re especially interested in candidates who are excited about how AI can reshape paid media workflows and performance.
You’ll operate as both a strategist and an operator. Someone who can zoom out to define direction, then zoom in to improve performance. You’re also excited about the evolving role of AI in paid media and are motivated to experiment with tools and workflows that make campaigns smarter and more efficient over time.
Who You Are
- You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
- You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
- You’re confident owning paid media strategy end-to-end across multiple client accounts.
- You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
- You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
- You’re able to manage several clients at once and navigate shifting priorities with strong organization.
- You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.
- You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
- You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
- You contribute to team growth by building or improving internal documentation, templates, and processes.
- You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.
- Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.
What You'll Do
- Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
- Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
- Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
- Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
- Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
- Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
- Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
- Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
- Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
- Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
- Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
- Contribute to a culture of testing, learning, and continuous improvement across the paid media team.
Perks & Benefits
- 11 observed holidays + unlimited paid time off
- Additional 4 mental wellness days per year
- 100% company-funded health insurance premium, with dental and vision options
- 401(k) plan to help save for your future
- Mostly remote work setup
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work-from-home equipment
- Monthly team bonding sessions / happy hours
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Similar Jobs
Information Technology
Owns full-funnel ecommerce growth across Meta and Google Ads plus Klaviyo email and SMS marketing. Responsibilities include managing $1M+ annual Meta spend, campaign optimization, attribution reconciliation, omnichannel performance reporting, audience segmentation, creative testing, automated lifecycle flows, campaign calendars, and conversion and retention analysis. The role presents insights to client stakeholders and aligns paid media with lifecycle messaging for an ecommerce brand selling online and in physical retail locations.
Top Skills:
CanvaGoogle AdsKlaviyoMeta AdsNorthbeamShopifyTriple Whale
Digital Media • eCommerce • Fashion • Social Media
Manage paid social creator-boosting campaigns on Meta and TikTok from planning and targeting through execution, tracking, reporting, and post-campaign analysis. Coordinate budgets, assets, approvals, timelines, and campaign operations while monitoring traffic, conversions, advertising performance, revenue, and other KPIs. Analyze business metrics, apply attribution insights, collaborate with marketing and sales teams, and identify opportunities to grow client relationships and revenue.
Top Skills:
InstagramMetaMulti-Touch Attribution ModelingTiktokUtm Parameters
Insurance • Software
Own Policygenius’ organic, paid, and influencer social media strategy. Responsibilities include planning and optimizing paid campaigns, managing influencer relationships, creating content, engaging communities, conducting testing, tracking performance metrics, producing leadership reports, and collaborating with creative, content, legal, sales, and analytics teams. The role drives brand awareness, engagement, customer acquisition, and advocacy while ensuring compliance with regulatory requirements.
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
