The Paid Media Specialist will manage and optimize extensive digital marketing programs, oversee a significant advertising budget, and drive marketing strategies across various platforms to enhance traffic, acquisition, and retargeting efforts.
This is a remote position.
Our client is looking for a Paid Media Specialist to join their dynamic team in a fully remote, full-time capacity. They are a well-established player in the direct-to-consumer athletic and activewear apparel industry, having built a strong presence across major digital retail and social commerce platforms over recent years.
The selected candidate will be responsible for the end-to-end planning, management, and scheduling of all digital marketing programs — from conceptual development and campaign build-out through media buying and final content publication across platforms, covering the full funnel from top to bottom.
- Lead the development and execution of comprehensive digital marketing plans, including landing pages, sign-up forms, customer data capture strategies, content marketing, video and image campaigns, compelling copy, and calls to action.
- Manage and optimize a seven-figure annual advertising budget, maintaining spending levels of no less than $350K per month, scaling up to approximately $1M per month during peak retail seasons.
- Plan, build, launch, track, and optimize large-scale paid advertising campaigns across Meta (Facebook, Instagram, WhatsApp), Google Ads (PPC/Search, PMAX, Shopping, YouTube, Demand Gen), TikTok (Shopping, GMV Max, Affiliates), Pinterest Shopping, X (Twitter) Shopping, Criteo, Bing, Yahoo, and affiliate marketing platforms.
- Manage catalog feeds across Google Merchant Center, TikTok Shopping, Pinterest Shopping, Shop App, and other relevant commerce channels.
- Drive top-of-funnel to bottom-of-funnel strategy encompassing traffic generation, prospecting, acquisition, and retargeting, with a focus on bid management and ROAS optimization supported by daily performance reporting.
- Set up, maintain, and optimize Google Analytics 4 (GA4) and Google Search Console, providing detailed reporting and platform audits.
- Manage pixel and tag implementation across all platforms via Google Tag Manager, including 1st party data mapping for media activation, audience segmentation, and attribution analysis using Triple Whale.
- Lead keyword research, competitive analysis, on-site and off-site SEO strategies, backlink development, and ongoing search engine optimization efforts.
- Craft compelling storylines, ad copy, subject lines, and CTAs; develop and optimize audience segments, lookalike audiences (LALs), and overarching campaign strategies that authentically communicate the brand's voice and video hook concepts.
- Collaborate cross-functionally with creative designers, video production teams, and web developers to produce and deploy marketing campaigns and assets, while establishing clear timelines and maintaining quality standards.
- Deliver consistent weekly, monthly, and quarterly performance reports across all marketing channels and KPIs, including lead conversion rates and ROAS/ROI.
- Monitor and manage performance across SEMrush, Triple Whale, and Google Search Console for research, auditing, and KPI tracking.
Requirements
Qualifications
- Bachelor's degree in Marketing or a related field.
- Google Analytics and Google Ads certifications required.
- Up to date with the latest trends in SEO, SEM, search engine algorithms, and AI tools including ChatGPT and Claude (Anthropic).
- Experience with UX/UI, web design principles, and creative production is a strong plus.
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