Paid Search Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti’s job architecture to ensure consistency and transparent progression.

Key Responsibilities

Client-Centric

• Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.

• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.

• Integrates search and shopping into broader growth plays; communicates in business terms.

Product-Led

• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.

• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.

Data & Measurement-Driven

• Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.

• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.

The Tinuiti Way

• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.

• Educates clients and internal teams; codifies learnings and playbooks that scale.

Owner Mindset

• Operates with accountability and bias to action; spots and eliminates process and media waste.

• Influences without authority; closes the loop from decision to measurable outcome.

Ways of working and values

• Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.

• Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.

• Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.

Professional & Technical qualifications

• Experience: 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.

• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong excel/google sheets/PPT/Google Slides skills.

• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.

• Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.

• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

• Mentorship: Experience coaching juniors/peers (non-manager).

KPIs

• Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.

• Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity.

• Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact.

• Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.

• Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.

• Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.

The hiring salary range for this role is $90,000 - $100,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.