The Paid Social Specialist manages paid media campaigns for nonprofit clients on Meta, LinkedIn, and TikTok, focusing on performance insights and compliance.
Job Title: Paid Social Specialist
Summary: The Paid Social Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Key Responsibilities:
● Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
● Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
● Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
● Build monthly or quarterly reports and present results to internal teams and/or clients.
● Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
● Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.
Minimum Qualifications:
● 4+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
● Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
● Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
● Strong written and oral communication skills.
● An undeniable passion for digital marketing and the nonprofit space.
● An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
● A diverse perspective and a collaborative nature.
● An entrepreneurial and independent spirit.
Core Competencies:
● Time Management – Consistently meets deadlines by organizing tasks, managing priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day execution.
● Attention to Detail – Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure.
● Written Communication – Writes clearly and professionally, adapting tone and format to suit internal and client audiences. Avoids ambiguity and ensures messages are easy to understand.
● Team Collaboration – Works well with others by sharing information, supporting teammates, and contributing to a positive team dynamic. Builds trust through dependability and openness.
● Project Management – Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met.
Similar Jobs
Digital Media • Other
As a Paid Social Specialist, you will manage paid social campaigns, optimize bidding strategies, ensure data integrity, analyze performance metrics, and collaborate with creative teams to drive ROI for affiliate partners.
Top Skills:
Ai ToolsExcelGoogle SheetsMeta Ads ManagerTiktok Ads Manager
Other
The Senior Paid Social Specialist will lead paid social campaigns for nonprofit clients across various platforms, ensuring strategic execution and performance optimization while mentoring junior team members.
Top Skills:
Google AdsGoogle AnalyticsLinkedin AdsMeta (Facebook/Instagram)Tiktok
Healthtech
The Senior Paid Social Specialist will develop, manage, and optimize paid social campaigns, focusing on lead generation and performance analysis across multiple platforms.
Top Skills:
Conversion ApiEvent TrackingGa4Google Tag ManagerLooker StudioMeta Ads Manager
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
