Paid Social Strategist - Lead Generation

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

• Campaign Management : Oversee the execution of paid social campaigns, including setup, optimization, and performance tracking. Implement strategies to enhance audience targeting, ad creatives, and bid management.

• Performance Tracking & Optimization: Develop comprehensive paid social strategies in alignment with client goals and market trends. Collaborate with cross-functional teams to ensure cohesive marketing efforts.

• Data Analysis & Reporting: Utilize analytical tools to interpret campaign performance data. Derive actionable insights and provide recommendations to optimize campaign efficiency and ROI.

• Collaboration: work with interdisciplinary teams to deliver the highest level of client service, while maximizing media efficiency, and team effectiveness.

• Industry Expertise: Proactively educates oneself on industry findings and effectively mentors junior team members via training and delegation.

• Client Communication: Serve as a primary point of contact for clients, understanding their objectives, and translating them into effective paid social strategies. Provide regular updates, reports, and strategic recommendations to clients.

• 5+ years of experience in Paid Social  roles with a proven track record of executing successful campaigns on Meta, TikTok, Reddit, Snapchat, and Pinterest.

• Preferred: familiarity with LinkedIn, X, and BeReal

• Certifications in social media advertising platforms (e.g., Facebook Blueprint) are a plus.

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets.

• Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software.

• Excellent communication skills to effectively collaborate with cross-functional teams and present campaign performance reports to stakeholders.

• Ability to multitask, prioritize workload effectively including delegation, and meet deadlines in a dynamic environment.

• Demonstrated ability to adapt to changes in social media platforms and algorithms.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

• Strong presentation and sales ability to effectively communicate and sell in new idea with internal and external stakeholders

The hiring salary range for this role is $80,000 - $95,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.