Drive growth for service and training programs through performance marketing, campaign management, lead generation, enrollment growth, conversion optimization, brand positioning, and data-led insights. Manage B2B marketing funnels across channels, using marketing automation, CRM systems, email segmentation, analytics, content marketing, and SEO while collaborating with sales and trainers.
Company Description
Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: MiftahPath
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field
QualificationsRequired Qualifications
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor’s degree in marketing or related field
- Marketing automation tools
- CRM systems (e.g., Salesforce)
- Email marketing and segmentation
- Google Analytics and reporting
- Content marketing and SEO basics
- Strategic thinking
- Customer-centric messaging
- Collaboration with sales and trainers
- Project management
- Analytical decision-making
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