Blue Acorn iCi
Performance Specialist - Adobe Analytics, CJA & Experimentation
Be an Early Applicant
The Performance Specialist analyzes marketing performance using Adobe analytics, focusing on Customer Journey Analytics, to provide insights and optimization strategies.
Overview
The Performance Specialist focuses on how marketing performance is measured, interpreted, and optimized using Adobe analytics platforms. This role brings strong expertise in Customer Journey Analytics (CJA) and works closely with AEP, RTCDP, and AJO to connect activation, experimentation, and outcomes into clear, decision-ready insight.
The Performance Specialist supports both hands-on analysis and advisory framing, helping teams understand what’s working, why it matters, and what to do next.
What You’ll Do
What You Bring
Nice to Have
The Performance Specialist focuses on how marketing performance is measured, interpreted, and optimized using Adobe analytics platforms. This role brings strong expertise in Customer Journey Analytics (CJA) and works closely with AEP, RTCDP, and AJO to connect activation, experimentation, and outcomes into clear, decision-ready insight.
The Performance Specialist supports both hands-on analysis and advisory framing, helping teams understand what’s working, why it matters, and what to do next.
What You’ll Do
• Define and maintain performance frameworks using Customer Journey Analytics (CJA)
• Establish consistent metric definitions, success criteria, and evaluation approaches
• Design measurement strategies for A/B tests, multivariate tests, and pilots executed in AJO and RTCDP
• Analyze cross-channel journeys and outcomes using CJA and AEP datasets
• Translate performance data into insight narratives that support optimization and prioritization
• Review dashboards and reporting practices to identify gaps in signal quality or interpretation
•Partner with practitioners to refine measurement approaches based on real usage and decision needs
What You Bring
• Strong, hands-on experience with Customer Journey Analytics (CJA) or Adobe Analytics
• Strong understanding of experimentation methods, attribution concepts, and KPIs
• Experience working with Adobe datasets, identities, and activation signals
• Ability to communicate insights clearly to marketing and executive audiences
• Comfort working across analytics, marketing, and strategy teams
Nice to Have
• Experience measuring B2B or account-based performance in Adobe
• Familiarity with AJO experimentation or RTCDP activation reporting
• Experience contributing to optimization or experimentation programs at scale
Top Skills
Adobe Analytics
Aep
Ajo
Customer Journey Analytics
Rtcdp
Similar Jobs
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Conduct thorough investigations into employee relations and compliance allegations, develop investigation plans, maintain confidentiality, and provide guidance on policy interpretation and conflict resolution.
Top Skills:
Microsoft Office Suite
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
The Manager, Retail Media will lead retail media strategies, manage performance across digital channels, and analyze data to optimize investments and drive conversions with retail customers.
Top Skills:
AnalyticsDigital MarketingPerformance MediaSearch MediaThird-Party Tools
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
The Manager of Digital Forensics and eDiscovery will lead a team of analysts, oversee investigations, ensure legal compliance, and drive improvements in forensic processes while collaborating with various departments.
Top Skills:
AxiomCellebriteCrowdstrikeDefenderEncasePurviewWiresharkX-Ways
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
