The PPC Specialist is responsible for developing and executing PPC campaigns across multiple platforms, analyzing performance, optimizing for ROI, collaborating with teams, and staying updated on advertising trends.
This is a remote position.
Responsibilities:
- Develop and execute PPC campaigns across Google Ads, Facebook Ads, and Apple Ads to increase brand awareness, drive traffic, and generate leads and sales.
- Analyze campaign performance and make data-driven decisions to optimize campaigns for maximum ROI.
- Conduct keyword research, develop ad copy and creative, and manage bids to achieve campaign objectives.
- Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes as needed.
- Collaborate with internal teams to ensure campaigns align with business objectives and brand messaging.
- Stay up-to-date with the latest trends and best practices in PPC advertising to maintain a competitive edge.
Work Conditions:
- Remote/ Permanent work from home
- Pacific Time Zone
- Weekly Payout
Requirements
- Proven experience managing PPC campaigns across Google Ads and Facebook Ads.
- Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
- Experience with keyword research, ad copywriting, bid management, and campaign optimization.
- Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
- A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
- Google Ads and Facebook Ads certification preferred.
- Good English and Spanish communication skills (Bilingual).
Technical Requirements:
Minimum Technical Requirements
Power Backup
A reliable power backup that could sustain a minimum of 8 hours (full shift)
Examples: Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)
Internet Backup (Secondary internet)
Jitter: below 10ms
Latency: below 160ms
Upload: minimum of 25mbps
Download: minimum of 25mbps
Power and Internet Backup is a MUST.
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