Principal Creative Intelligence Analyst

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Overview:

We are looking for a Creative Analyst to join our Creative Intelligence team within Shared Services!

Reporting to the Manager of Creative Intelligence, the Creative Analyst runs the day-to-day creative learning loop: reading performance, identifying what is working and why, and developing recommendations, with Manager review, that inform future creative development and testing. With creative now serving as the most important lever in paid marketing, this role is essential to aligning our performance-driven media and creative teams. Unlike a traditional reporting role, you will own the creative performance read on your accounts and prepare the insights behind our creative tests, building toward presenting actionable insights to clients on a regular cadence with support from your Manager.

You are a data storyteller who knows exactly what sources to pull information from and how to navigate the intersection of platform activity and individual ad performance. Most importantly, you can assess exactly what worked, what didn’t, and why with conviction and confidence. You will collaborate seamlessly with our Creative Studio, Creative Strategy, Performance Media, Influencer/Creator, Client Partner teams, and project managers to translate data points into clear analysis and recommendations. 

If you have a pulse on industry-wide creative trends and love turning complex data into a roadmap for creative success, we want you on our team.

What You’ll Do:

You own the standardized creative performance read and prepare the testing insights and initial recommendations that inform what we create and test next, with review from your Manager. You close the feedback loop: every result is read against its hypothesis, explained, and fed back into the next round of creative and testing, so learnings compound instead of restarting. Media and channel teams retain ownership of campaign management, budgets, bidding, and in-platform execution, and you partner with them on test setup and results.

• Creative Performance Analysis: Utilize dashboards and templates to evaluate cross-channel ad performance against each client’s business goals, with lower-funnel metrics (such as CAC, ROAS, CPA, and LTV) as the measure of success. Read upper-funnel and engagement metrics (such as thumbstop rate, hold rate, and CTR) to diagnose which variable(s) drove the result (hook, format, message, audience, moment, etc.), judging each asset against the journey stage it was built for and the nuances of its format and platform. Spot ad fatigue early, check the creative mix for diversification, and flag where creative and media effects may be intertwined (such as delivery, budget, or audience changes) so your Manager can review before claims are shared with clients.
• Testing & Experimentation: With Manager oversight, own the measurement and the creative read on our tests, and contribute to testing frameworks and roadmaps, applying sound practice: clear hypotheses, adequate sample sizes, and an understanding of statistical significance and incrementality, so we know when a result is real. Evaluate results against the initial hypothesis and explain why a test won or lost.
• Actionable Recommendations: Translate every read into clear recommendations on what to do next, identifying top performers worth iterating on and priorities for the next round of creative and testing. Develop recommendations with senior team member or Manager review before they reach clients, for media and strategic partners to act on.
• Client Storytelling: Prepare and present weekly highlights and monthly insights, and support quarterly deep dives and ad hoc post-flight analyses with oversight from your Manager, pairing what happened with a written explanation of why and a recommendation for what to do next. Present your read to clients with support, building toward defending it independently and fielding questions and pushback with confidence.
• Creative Intelligence Infrastructure: Use the team’s AI-enabled tool set and templates to maintain dashboards that surface creative performance for clients and internal stakeholders. Apply the creative tagging and naming conventions co-defined with Performance Media and channel teams, and maintain a data-backed record of learnings and champion creative that compounds over the life of the client relationship.
• Market Benchmarking: Stay informed of industry-wide trends so you can separate account-specific results from broader market shifts, and incorporate agency-wide benchmarks to add context to relevant results and read outs.

What Success Looks Like:

• Recommendations that media, strategy, studio, and client teams adopt and act on
• Faster testing and learning cycles, with every test tied to a written hypothesis and a clear takeaway
• Stronger, more differentiated creative iteration informed by what the data shows is working
• Measurable performance improvements on the creative you advise on
• Learnings and champion creative documented so the playbook continually compounds

  What We’re Looking For:

• Experience: 3–5 years in digital marketing, performance creative, paid social analytics, or creative strategy, preferably within an agency environment.
• Platform Knowledge: Strong working knowledge of paid social and video platforms (Meta, TikTok, Pinterest) and Google, including YouTube. Familiarity with Amazon and marketplaces, Streaming and Linear TV, online video, and audio is a plus. You don’t need to be an expert in every channel, and we’ll train you where gaps exist. Experience with analytics and visualization tools like Google Analytics, Motion, Bliss Point, Tableau, or Looker.
• AI & Research Tool Proficiency: Experience using AI-assisted tools (such as Claude, Gemini, Waldo, and Motion) to accelerate insight identification, streamline data analysis, and conduct efficient consumer research, with the judgment to check and edit AI output before it reaches a client.
• Operational Fluency: Comfortable managing workflows, project requests, and cross-functional communication using internal tools like Monday.com, Google Workspace, and Slack.
• Analytical & Creative Mindset: Ability to unite the best of both worlds, possessing the rigor of an analyst while understanding the art of advertising.
• Storytelling Ability: Proven experience translating complex data and insights into digestible, strategic recommendations for both creative teams and clients.
• Pattern Recognition Ability: A proactive problem solver who doesn't just report the numbers, but identifies trends, spots opportunities for iteration, and advises strategic and studio partners accordingly.
• Conviction: Willingness to confidently defend a read or recommendation with evidence, including in front of clients, and explain why a favorite asset did not work.
• Highly Collaborative: Strong interpersonal skills with the ability to work cross-functionally across media, strategy, creative, and client teams in a remote environment.
• Client Presence: Experience presenting analysis to clients or senior stakeholders and adapting the message to different audiences.

The hiring salary range for this role is $100,000 - $120,000 plus a discretionary performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay,  and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.