Principal Product Marketing Manager

We’re looking for a Principal Product Marketing Manager to join Procore’s global product and technology organization. In this role, you’ll support the development and execution of messaging, positioning, and go-to-market strategies for the Audience Product Marketing team.

You’ll be responsible for translating global product strategy into regional success, working cross-functionally with Product, Sales, Customer Success, and Regional Marketing teams. Ideal candidates will have a strong foundation in product marketing combined with experience in the construction industry, construction technology & software, or project management software space.

This position reports to the Sr. Director, Product Marketing, and will be based in the Austin office. We’re looking for someone to join us immediately.

What you'll do:

• Collaborate with product managers and other cross-functional teams to understand product capabilities and translate them into customer-facing language.

• Own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace. 

• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and white papers that can be utilized regionally. 

• Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform. 

• Help gather and analyze market and customer insights to inform messaging and campaign strategies.

• Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively.

• Participate in go-to-market planning, helping to coordinate product launches and other key marketing initiatives.

• Monitor and understand the competitive landscape to help the team identify opportunities.

What we're looking for:

• 7+ years of experience in product marketing, content marketing, or related marketing roles in a B2B tech company.

• Strong communication and writing skills, with the ability to translate technical concepts into clear, customer-friendly language.

• Curious and detail-oriented, with a passion for learning about products, technology, and customer needs.

• Comfortable working cross-functionally with product, marketing, and sales teams.

• Experience or interest in the construction industry is a plus.

• Bachelor’s degree in marketing, business, communications, or a related field or equivalent work experience.

Base Pay Range:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.