Principal, Sales Enablement

About the teamAt Zillow Home Loans (ZHL), our Sales organization is focused on driving measurable performance, enabling sellers to operate at their full potential, and ensuring every operational and product change translates into real-world results. The Principal, Sales Enablement is a senior individual contributor, responsible for turning strategy into action across the sales organization.
The Principal, Sales Enablement, is a force multiplier for the Sales Enablement organization. This role ensures that strategy becomes execution, programs are adopted, and sellers are equipped to succeed. By improving sales effectiveness and driving performance metrics, the Principal helps take the sales organization to the next level and sets the foundation for future growth.
Joining this team means stepping into a high-impact, cross-functional role where execution, influence, and measurable results are central to everything we do.

About the role

This role operates end-to-end; scoping problems, designing solutions, creating enablement content, delivering programs, measuring adoption, and iterating based on results. The Principal partners closely with Sales Leadership, Product, Marketing, Business Operations, and other stakeholders to translate operational and product changes into actionable, high-impact enablement. By improving sales effectiveness and influencing critical performance metrics, this role helps elevate the performance of the sales team and advance the organization’s GTM priorities.
 

What you will do:
 

End-to-End Enablement

• Lead cross-functional enablement initiatives from problem discovery through solution delivery and iteration.

• Scope challenges, gather insights, and design high-impact solutions that improve sales performance.

• Translate operational and product changes into clear, actionable programs that drive adoption and results.
   

Sales Effectiveness & Performance Impact

• Partner with Sales Leadership to identify performance gaps and prioritize initiatives that improve KPIs such as productivity, conversion, cycle time, and seller quality.

• Ensure enablement programs are tied directly to measurable business outcomes, not just activity metrics.

• Influence sales behaviors and operational execution through thoughtfully designed content and programs.
   

Cross-Functional Collaboration

• Partner closely with Product, Marketing, Business Operations, and other stakeholders to align enablement with GTM initiatives.

• Serve as the subject-matter expert and trusted advisor for sales process, operational, and product changes.

• Maintain strong feedback loops to ensure programs are relevant, scalable, and high-impact.
   

Content & Delivery

• Design, develop, and deliver high-quality enablement content, including playbooks, guides, frameworks, and workshops.

• Lead live and virtual sessions, coaching managers and sellers on adoption of new processes and tools.
  Pilot and iterate on new approaches to maximize learning, adoption, and behavioral change.
   

Measurement & Iteration

• Define success metrics and measure program effectiveness using quantitative and qualitative data.

• Analyze adoption and performance trends to provide insights and recommendations to leadership.

• Continuously iterate programs to increase effectiveness, scalability, and impact.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $131,700.00 - $210,300.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $125,100.00 - $199,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 10+ years of experience in sales, sales enablement, GTM, operations, or related fields.

• Proven track record designing and delivering enablement initiatives that drive measurable sales outcomes.
  Demonstrated ability to manage cross-functional initiatives without direct authority.

• Deep understanding of sales motions, GTM execution, and performance drivers.
   

Skills & Capabilities

• Strategic thinker who can translate high-level business goals into executable programs.

• Highly organized with strong project and program management skills.

• Excellent written and verbal communication skills, able to influence senior stakeholders.

• Data-driven mindset with ability to measure, analyze, and iterate on program outcomes.

• Comfortable operating in ambiguity and building scalable solutions.

• Trusted partner with executive presence and a bias for action.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.