Lead growth strategy and roadmap development for healthcare subscription products. Own the acquisition funnel from discovery through conversion, activation, and retention handoff. Define value propositions, KPIs, experimentation practices, and growth models while partnering with Analytics, Design, Research, Engineering, Marketing, and CRM teams. Use quantitative and qualitative insights to prioritize opportunities, deliver scalable subscription capabilities, and balance consumer value with business, privacy, compliance, and operational considerations.
Ciklum is looking for a Expert Product Manager to join our team full-time in the US .
We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.
About the role:
As a Expert Product Manager, become a part of a cross-functional development team engineering experiences of tomorrow.
Responsibilities:
- Help drive the growth strategy and roadmap for Conditions and Companion subscription acquisition, with a focus on discovery, education, conversion, and scalable growth
- Develop clear, consumer-centered value propositions that help people understand when a subscription may be relevant to them, what they eceive, and why it is worth paying for
- Lead optimization of the end-to-end growth funnel, from qualified exposure and engagement through subscription start, checkout, activation, and handoff to retention partners
- Establish goals, KPIs, reporting, and a growth model that connect product experiences to subscription starts, conversion, activation, retention, and member value
- Build a strong experimentation practice with the Analytics team: identify opportunities, formulate hypotheses, prioritize tests, and use results to improve the roadmap
- Partner with Design and Research to develop intuitive, accessible experiences that earn consumer trust and make complex healthcare products easier to understand
- Work with Engineering and platform teams to deliver scalable merchandising, targeting, experimentation, measurement, and subscription capabilities
- Collaborate with Marketing, CRM, Content, SEO, and business partners to create a cohesive acquisition experience across owned and product surfaces
- Use quantitative analysis, qualitative research, and competitive insights to identify consumer needs, diagnose funnel friction, and prioritize the highest-impact opportunities
- Navigate the tradeoffs among consumer value, business performance, operational complexity, and healthcare, privacy, and compliance considerations
- Communicate strategy, decisions, learnings, and results clearly to cross-functional partners and senior leadership
Requirements:
- 5+ years of product management experience building and scaling consumer-facing products.
- Direct experience with consumer subscription products, especially acquisition, conversion, pricing, paywalls, onboarding, lifecycle engagement, or retention.
- A demonstrated track record of using experimentation and data to improve product and business outcomes.
- Strong understanding of growth funnels and the ability to connect product decisions to metrics such as qualified traffic, engagement, conversion, activation, retention, and lifetime value.
- Experience translating ambiguous opportunities into clear customer problems, hypotheses, roadmaps, and measurable outcomes.
- Strong customer empathy and an ability to create simple, compelling experiences for people making important decisions.
- Excellent communication and collaboration skills, with the ability to influence across Product, Design, Engineering, Analytics, Marketing, and leadership teams.
- Technical fluency sufficient to partner effectively with engineers and data teams on instrumentation, experimentation, personalization, and scalable product capabilities.
- Comfort operating in a fast-paced, evolving environment where priorities and constraints may change
Desirable:
- Experience building healthcare, wellness, digital health, or other regulated consumer products
- Experience with condition-based or care-related subscription products
What’s in it for you?
- Strong community: Work alongside top professionals in a friendly, open-door environment
- Growth focus: Take on large-scale projects with a global impact and expand your expertise
- Tailored learning: Boost your skills with internal events (meetups, conferences, workshops), Udemy access, language courses, and company-paid certifications
- Endless opportunities: Explore diverse domains through internal mobility, finding the best fit to gain hands-on experience with cutting-edge technologies
- Care: Healthcare, Basic Life Insurance, Short and Long-term disability insurance according to the Company’s Benefit Plans
About us:
At Ciklum, we are always exploring innovations, empowering each other to achieve more, and engineering solutions that matter. With us, you’ll work with cutting-edge technologies, contribute to impactful projects, and be part of a One Team culture that values collaboration and progress. In the US, Ciklum is growing fast—inviting experienced professionals to lead digital transformation alongside Fortune 500 clients. Be part of a company where innovation and impact go hand in hand.
Explore, empower, engineer with Ciklum!
Interested already? We would love to get to know you! Submit your application. We can’t wait to see you at Ciklum.
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