Product Manager, Ads & Promo

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

We are looking for an experienced Product Manager to lead the strategy and execution for Ads & Promos teams, which are essential growth tools for our sellers. You will play a critical role in guiding the next phase of growth for these suite of marketing tools that empower sellers to to grow on Whatnot and drive tangible business impact.

You will drive product development across all Ads & Promo tools, while also partnering with engineering, design & other partners to help improve user experience, seller ROAS and drive retention & adoption. Your work will help sellers make smarter investments, increase visibility, and drive conversion that ultimately grows their business. This is a unique opportunity to take the Ads business on the internet’s fastest growing marketplace from 1→100 and we’re looking for a Product Manager that’s passionate about shaping the foundations and future of this product area.

We’re remote-first, but this role requires being within commuting distance of one of our office hubs: Los Angeles, San Francisco, Seattle, or New York City. You will report to the VP of Product.

• Design and lead the product roadmap and strategy for Ads & Promos tools, balancing short and long-term goals.

• Engage regularly as a trusted advisor with leadership to understand their strategies, pain points, and priorities to inform product strategy, while providing transparency into roadmaps and managing expectations.

• Roll up your sleeves to define product requirements & work with engineering, design and broader team to bring our roadmap to market at lightning speed.

• Deeply understand and own the Ads & Promos ecosystem that include seller budgeting strategies, ROI/ROAS, attribution, pricing, auction dynamics, and best practices to inform product strategy and execution.

• Drive development of core ad systems including ad ranking algorithms, bidding, targeting engines, pricing mechanisms, and impression supply forecasting.

• Deliver actionable metrics & dashboards to help sellers adopt & optimize marketing spend across Ads & Promos.

• Lead global expansion of Ads & Promos tools, with emphasis on adoption and ease-of-use.

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

• 10+ years of product management experience.

• Experience working in the ads (e.g. native advertising) and/or promotions (e.g. Coupons, Incentives, etc) domain, especially in an ecommerce marketplace.

• Experience leveraging AI and ML to build products that deliver outsized impact for users/marketers. You are comfortable designing for real-time systems like streaming data pipelines, event-driven triggers, and live experimentation environments.

• Ability to thrive in ambiguous environments, identify trade-offs, and make decisions with limited information in high-pressure situations.

• Proven ability to develop sound research methodologies and collect, synthesize, analyze, and interpret data.

• Experienced in design, and hypothesis driven product development.

• Deep empathy for users and a passion for delivering outstanding user experiences.

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

  • Home office setup allowance

  • Monthly allowance for cell phone and internet

• Care benefits

  • Monthly allowance for wellness

  • Annual allowance towards Childcare

  • Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.