The Product Manager will oversee Summit Club+ loyalty program and improve the checkout experience, working with cross-functional teams to maximize conversion and customer lifetime value.
At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We are looking for a Product Manager to own two of the most critical areas of our business: our paid loyalty program, Summit Club+, and the lower funnel experience, including cart, checkout, order confirmation, wishlist, and post purchase moments.
This role sits at the intersection of growth, customer experience, and monetization. You will be responsible for maximizing conversion rate optimization across the lower funnel while amplifying the strong early momentum of Summit Club+ and evolving it into the best loyalty program in the outdoor industry.
This is a high impact role with direct influence on revenue, margin, and customer lifetime value. You will operate in a fast paced environment with minimal layers of management and meaningful ownership from day one.
This role reports to the Vice President of Product and UX.
What you get to do every day:
Own Summit Club+ loyalty strategy and execution
· Own the product vision, roadmap, and execution for Summit Club+, Backcountry’s paid loyalty subscription.
· Partner with marketing, analytics, and finance to grow membership, improve retention, and increase member lifetime value.
· Define and evolve benefits, experiences, and mechanics that differentiate Summit Club+.
· Integrate loyalty across the full customer journey.
Drive lower funnel conversion and experience:
· Own the cart, checkout, receipt, wishlist, and post purchase experience.
· Lead CRO initiatives across the lower funnel.
· Balance speed, clarity, trust, and margin.
· Ship fast, high quality improvements with engineering.
Data driven growth and optimization
· Define success metrics for loyalty and funnel initiatives.
· Use experimentation and analysis to prioritize work.
· Adjust strategy based on performance.
Cross functional leadership
· Work closely with engineering, design, marketing, merchandising, analytics, and operations
· Translate business goals into product requirements.
· Influence strategy through clear communication.
What you bring to the role:
- 3 to 5+ years of product management experience.
- Experience owning checkout, subscriptions, loyalty, or retention programs.
- Demonstrated CRO and growth impact.
- Strong analytical and experimentation skills.
- Ability to ship iteratively in fast paced environments.
- Excellent communication skills.
- Experience with GA4, Looker, SQL, or similar tools.
What’s in it for you?
- Joining Backcountry isn’t just about having a seat at the table — it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible.
- Executive Access – Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building – Get hands-on with the most advanced AI tools on the market. From automation to prompt engineering, you’ll develop a modern tech stack that sets you apart in any industry.
- Accelerated Career Path – High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive Benefits – Paid time off, 401(k)/RRSP match, comprehensive medical/dental/vision, supplemental policies, and employee discounts at our portfolio companies.
We offer:
What our interview process looks like:
- 📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule an introduction to CSC.
- 🧠 Step 2: You’ll complete a short AI or product-building exercise so we can see how you approach problems and execution.
- 💬 Step 3: Meet with CSC leadership to discuss your experience, product mindset, and operational thinking.
- 📩 Step 4: We move quickly for the right candidate.
The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.
The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [email protected].
Please note: AI tools are used in the screening and assessment of applicants for this position
Top Skills
Ga4
Looker
SQL
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