Product Marketing Director

What You'll Do:

• Lead Product Positioning & Narrative: Lead the development of clear, compelling, insight-driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle. You’ll translate complex capabilities into simple, powerful stories that resonate with higher-ed buyers, inform the market, and differentiate Mongoose in a crowded space.
• Drive Go-To-Market Strategy & Execution: Build and run end-to-end GTM motions for new products, features, and enhancements—partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities. You’ll define launch tiers, orchestrate cross-functional readiness, and deliver clear assets that equip the field to win.
• Lead Lifecycle & Segment Strategy: Design and optimize full-funnel programs that support awareness, adoption, expansion, and retention. You’ll craft segment-specific value propositions, build persona frameworks, and create lifecycle journeys that help institutions understand the value of conversational intelligence at every stage of engagement, driving not only new business, but also customer expansions and renewals
• Build High-Impact Sales Enablement: Create the messaging frameworks, competitive positioning, objection handling, pitch decks, battlecards, and training programs that empower Sales to tell a strong, consistent, value-driven story. You’ll ensure the team has what they need—when they need it—to convey value confidently, handle competitive pressure, and close deals.
• Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross-sell and up-sell motions. You’ll build campaigns, resources, and programs that help customers unlock the full value of the platform and expand their usage over time.
• Turn Insights Into Strategy: Be the voice of the market internally—bringing structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization. You’ll analyze data across channels, distill it into actionable recommendations, and ensure we’re building and messaging for what higher ed truly needs.
• Elevate Mongoose’s Category Leadership: Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market. You’ll collaborate on thought leadership, support demand generation efforts, and help define the narratives that position Mongoose as the trusted partner for institutions seeking deeper, more meaningful connections.
• Collaborate Across the Company: Work hand-in-hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement. You’ll be a connector who brings clarity, orchestrates cross-functional rhythm, and ensures that every team is rowing in the same direction.

What You'll Bring To The Table:

• A Strategic product marketer: You can move seamlessly between big-picture narrative and hands-on execution—someone who understands the market deeply, tells compelling stories rooted in insight, and influences buying decisions across the entire customer lifecycle. You’re energized by the intersection of product, strategy, and storytelling; you bring clarity to complexity; and you know how to partner closely with cross-functional leaders to drive impact.
• Customer marketing mindset: You excel at crafting stories, programs, and enablement that not only attract new institutions but deepen engagement, expansion, and advocacy within our existing customer base. You understand how to activate insights from the field, translate value into meaningful outcomes, and ensure our customers become champions of the Mongoose platform.If you love shaping narratives, leading go-to-market motions, and building the structures that help great products take hold in the market—and sustain momentum through adoption, expansion, and retention—you’ll feel right at home.
• Product Marketing Expertise with Range: You bring strong experience leading positioning, messaging, and GTM strategy in a B2B SaaS environment—transforming product capabilities into clear, compelling value propositions. You understand how to craft narratives that resonate, differentiate, and drive action across personas and segments.
• Strategic Storytelling & Narrative Craft: You know how to translate insights, data, and product vision into stories that land. You’re fluent in shaping differentiated messaging, building personas, defining buyer journeys, and articulating value in ways that drive both emotional connection and commercial outcomes.
• GTM Leadership & Cross-Functional Partnership: You’re a natural orchestrator who thrives at the intersection of Product, Sales, and Customer Success. You know how to align teams around a launch, build readiness plans, equip the field to win, and ensure the market understands exactly what we’re delivering and why it matters.
• Customer Marketing that Drives Adoption, Expansion & Advocacy: You understand how to turn customers into champions by designing programs that deepen engagement, showcase value, and fuel expansion. You know how to build strategies that strengthen adoption, highlight outcomes, and surface success stories that reinforce credibility in the market. You can create the content, campaigns, and community moments that elevate customer voices and drive ongoing value realization—ensuring our customers not only succeed with Mongoose but amplify that success across higher ed.
• Sales Enablement that Moves Deals: You have a track record of building enablement programs—battlecards, pitch decks, competitive briefs, messaging guides—that help sales teams tell a stronger story. You understand the dynamics of a sales cycle and how product marketing can influence win rates, deal velocity, and competitive positioning.
• Insights-Driven Decision Making: You’re skilled at gathering and synthesizing insights across the market, competitors, customers, and usage patterns. You bring a data-informed mindset to your work—using both qualitative and quantitative signals to refine positioning, guide roadmap conversations, and inform GTM priorities.
• Builder’s Mindset & Operational Rigor: You’re excited by the opportunity to build, not just maintain. You see gaps before others do, bring structure where things feel ambiguous, and create scalable systems that elevate how product marketing shows up across the organization.
• Leadership Through Influence: You’re a strong communicator who builds trust quickly, navigates nuance, and knows how to bring people along through clarity, empathy, and conviction. You influence without authority and foster alignment across teams with different goals, pressures, and incentives.
• Curiosity & Commitment to Growth: You’re naturally inquisitive about the market, the customer, and the craft of product marketing. You’re someone who asks thoughtful questions, connects dots others don’t see, and is always seeking ways to elevate your impact and the function as a whole.

Why You'll Love It Here

• At Mongoose, every conversation matters. You’ll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We’re all about collaboration, growth, and doing work that truly makes a difference.
• Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations.
• Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.