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About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.
We’re seeking a Product Marketing Consultant to lead positioning strategy for our client's growing portfolio of products. This remote contract role is ideal for a strategic thinker who can assess current messaging, identify inconsistencies, and develop a clear, differentiated positioning framework aligned with customer needs and business goals.
Key Responsibilities:
Evaluate and refine product messaging across offerings
Develop unified positioning strategies and value propositions
Collaborate with research and cross-functional teams to validate messaging
Lead go-to-market planning with a focus on regulated industries
Drive strategic initiatives
Qualifications:
5+ years of experience in product marketing, with a focus on fintech or regulated sectors
Proven ability to craft compelling product narratives and messaging frameworks
Experience in competitive research and go-to-market execution
Skilled in mapping value across the full customer journey
Comfortable working independently and navigating complex product ecosystems
Right Side Up Austin, Texas, USA Office
Austin, TX , United States
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
