Product Marketing Manager – Legal CRM Solutions (Foundations)

Job Description

Join the Legal Tech Revolution at Litera

Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.

As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. This position can be based in Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh | Toronto and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth.

Overview: As a Product Marketing Manager – Legal CRM Solutions at Litera, you will be part of a dynamic team that is passionate about driving innovation in the legal technology space. You will have the opportunity to work with cutting-edge tools and collaborate with industry experts to deliver solutions that make a real difference in the legal profession.

Key Responsibilities:

• Strategic Product Marketing & Execution: Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area. Work closely with Segment, Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams to execute all parts of the plan.
• Product Messaging & Content Creation: Own product-related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement. (Resources include product collateral, sales presentations, talking points, demo/video scripts, battlecards, web copy, blogs, competitive analysis, and more).
• Product Launch Strategy & Execution: Work in tight alignment with Product Management to understand new features and the value to our customers. Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major).
• Sales Enablement Support: Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions (tapping into your Product Management counterpart for additional expertise when required). Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly scheduled sales enablement and product training to support the Revenue team.
• Market & Competitive Intelligence: Stay current on market-specific trends and strategies seen from competitors and customers to develop and update competitive battlecards on a quarterly basis. Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
• Market Outreach: Work across the Marketing, Product Management and Sales Enablement and Growth teams drive demand and co-develop up-sell and cross-sell campaigns, identify target audiences, supporting content, and measure results.
• Customer References: Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers. Be ready and able to represent our products to customers when the opportunity arises. 

Qualifications:

• 5+ years of marketing with focus on the product marketing function 
• 3+ years B2B marketing experience 
• Familiar with the buyer’s journey and how to deliver the right message at the right time
• Legal industry a plus, not required
• Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel from building brand awareness, to enabling sellers to telling the customer story
• Excellent communicator; Excellent writing verbal communication skills, in many forms (marketing copy, presentation development and delivery, emails, etc.)
• Self-starter; Take a proactive approach to problem-solving and always take initiative
• Problem solver; Able to embrace a challenge, be comfortable under pressure and find ways to remove barriers or define workarounds to get the job done
• Respectful; Know when to push on what you believe in and when to pull back
• Team-player; A collaborator that support the PMM team and teams across the organization
• Flexible and dependable; Exceptional time management and ability to adapt nimbly to the evolving priorities of the business
• Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales and see the world and business from their perspective
• Business-minded; Equally comfortable solving a problem analytically as you are with intuition and creativity, always keeping the revenue goal in mind

Why Join Litera?

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
• Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
• Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
• Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles

Pay Transparency Notice for Locations (Austin, Boston, Chicago, Denver, New Jersey, New York City, Philadelphia or Raleigh) Applicants:

The annual salary range for this position is $80,000 to $100,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications.

Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.