Product Marketing Manager, P2P

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is looking for a Product Marketing Manager to lead how our core peer-to-peer products are positioned, launched, and scale; shaping how millions of customers send, receive, and manage their money every day across Cash App.
This is a full-stack product marketing role, spanning strategy, storytelling and go-to market execution. You'll partner closely with Product, Design, Growth, Data, and Creative to influence what we build and how we take it to market.
You'll own end-to-end product marketing for core P2P initiatives (ranging from refining and scaling existing experiences to introducing and launching new products to drive growth and engagement). You'll operate with significant autonomy and help raise the bar for product marketing craft across Cash App.
The ideal candidate has experience translating customer and market insights into go-to-market strategies that address real customer needs and drive measurable business impact.
Success in this role will result in core peer-to-peer products that are clearly understood, deeply adopted, and help reshape customers' relationship with money.
You Will

• Own positioning and messaging for core peer-to-peer products, grounded in customer insights and differentiated in the market
• Partner with Product and Design to influence roadmap and feature development, shaping value propositions early in the product lifecycle
• Lead go-to-market strategy and execution for launches and major iterations, including audience definition, narrative development, channel strategy, and measurement
• Drive adoption and engagement, partnering with Growth, Lifecycle, and Cross-functional marketing teams to move customers from first use to habitual usage
• Partner with Customer Insights and Data Analytics to define success metrics, design experiments, and evaluate performance
• Translate complex product capabilities into clear, compelling stories that align cross-functional teams and resonate with customers

You Have

• 5+ years in product marketing, ideally within consumer products, fintech, or network-effect businesses
• Proven experience in owning end-to-end product marketing, from early strategy and positioning, through launch and long-term retention
• Experience partnering closely with Product, Design, Growth and Analytics to influence decisions
• A customer-centric mindset, with the ability to translate customer insights and quantitative data into compelling narratives and go-to-market strategy
• Demonstrated comfort with measurement and experimentation, including defining success metrics, developing measurements plans in partnership with analytics and research teams, evaluating performance and applying insights to to improve outcomes
• Excellent written and verbal communication skills with a track record of simplifying complex ideas for broad audiences
• A strategic mindset paired with operational rigor. You are able to move from strategy to execution seamlessly

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$142,000 - $213,000 USD
Zone B:
$132,100 - $198,100 USD
Zone C:
$124,900 - $187,300 USD
Zone D:
$113,600 - $170,400 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.