Product Marketing Manager

Overview:

We are looking for a highly motivated Product Marketing Manager to join our growing team in the defense technology industry. This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for our products, ensuring alignment with market needs and company objectives.

The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement. While experience in the defense tech industry is a plus, it is not a requirement. This role requires strong analytical abilities, excellent communication skills, and a passion for solving users’ greatest challenges.

Responsibilities:

• Product Positioning and Messaging:

  • Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the national security ecosystem.

  • Collaborate with product management and sales to define product value propositions and differentiation points.

  • Ensure consistency and alignment in product messaging across all marketing channels.

• Go-to-Market Strategy and Launch Management:

  • Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches.

  • Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns.

  • Develop and manage launch plans, tracking and reporting on key milestones and outcomes.

• Sales Enablement:

  • Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue.

  • Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers.

  • Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed.

• Content and Campaign Development:

  • Identify and develop video, print, and editorial content that speaks to different stages of the customer journey.

  • Create user marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product engagement.

  • Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences..

• Cross-Functional Partnership

  • Leverage product-led insights to inform product positioning, messaging, and go-to-market strategies.

  • Act as the voice of the customer, relaying insights, challenges, and needs between product and marketing teams.

  • Leverage platform KPIs to identify gaps in product communication to support user growth and engagement.

• Performance Analysis and Reporting:

  • Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization.

  • Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact

Requirements:

• Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.

• Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.

• Analytical Ability: Ability to gather and interpret data, transforming insights into actionable strategies.

• Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.

• Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Preferred Qualifications:

• Experience in a technical or government-related industry is a plus.

• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.

• Experience with account-based marketing (ABM) and demand generation.

• Experience with content creation platforms

• Experience embedded with Product teams

What We Offer:

• An opportunity to work in a high-impact role within a fast-paced, innovative industry.

• Competitive salary, comprehensive benefits, and opportunities for professional growth.

• A chance to help shape the future of defense technology by driving effective product marketing strategies.

If you’re a strategic, customer-focused marketer with a passion for bringing products to market in a meaningful way, we’d love to hear from you!

Compensation Range: $180K - $220K