Product Marketing Manager

Mesa is on a mission to make homeownership more affordable and rewarding. Led by a world-class team of repeat founders and fintech operators from Uber, Amex, Robinhood, Capital One, Bilt Rewards, Cash App, Square, Zillow, LendingTree, and Spotify, they are creating the homeowner membership category. Their platform gives real value back to consumers for the $6T in annual homeownership spend.Homeowner membership offers exclusive benefits and rewards across mortgage originations, mortgage payments, warranty, insurance, HELOC, and more. Mesa is bringing credit card style membership to every financial product for your home.

We’re looking for a strategic and results-driven Product Marketing Manager to join our growing marketing team. You will play a critical role in shaping the go-to-market strategy, crafting compelling messaging, and driving product adoption for Mesa homeowner membership products. This role bridges product, marketing, engineering and partnerships to ensure our products meet market needs and are positioned for success.

This is a hands-on role in a fast-paced, collaborative environment, ideal for someone who thrives in startups and wants to make a direct impact.

How you’ll make an impact:

• Develop and execute comprehensive GTM plans for new product launches and feature updates
• Craft compelling value propositions, messaging frameworks, and product narratives tailored to specific audiences
• Plan, build, QA, and launch marketing campaigns across key channels (including email, push, SMS, in app) using a marketing automation platform (Braze or Iterable preferred)
• Own end-to-end campaign execution: writing copy, routing for legal and compliance reviews, coordinating design assets, and scheduling or triggering deployment
• Partner with product & engineering teams to align campaign triggers with key user events and product behaviors
• Ensure campaigns are personalized, timely, and aligned with customer lifecycle stages.
• Work closely with product, marketing, design, compliance, and engineering teams to align efforts and deliver cohesive experiences
• Monitor performance metrics (open rates, CTRs, conversions, unsubscribes) and compile post-campaign reports with clear takeaways and next steps

• 3–5 years of experience in product marketing, lifecycle marketing, B2B or B2C marketing or similar
• Strong hands-on experience building campaigns in marketing automation tools such as Braze or Iterable
• Prior experience in a fast-paced startup environment, with the ability to manage shifting priorities and tight timelines
• Comfortable owning full campaign workflows — from concept and copy to approvals and deployment
• Skilled at working cross-functionally with Product, Engineering, Design, and Compliance teams
• Familiar with data requirements needed to trigger and personalize automated customer journeys
• Analytical mindset with experience monitoring and reporting on campaign performance
• Strong written communication skills with attention to detail and brand voice

• Experience managing and posting on social media for a brand
• Prior experience in the mortgage and / or credit card industry

• Competitive compensation, including meaningful equity
• Best in class health, dental, and vision insurance
• 401(k) plan
• Unlimited vacation policy

Location: This is a hybrid role, requiring four days per week in one of our offices in San Francisco, CA; New York, NY; or Austin, TX

To Apply: Principals only. But seriously, no recruiters.