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The Product Marketing Manager will drive go-to-market strategies, manage launch execution, enable sales teams, and track launch performance for solutions across the partner ecosystem.
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The Staff Product Marketing Manager will establish platform messaging, collaborate across teams to create narratives, and present content at major events to support go-to-market strategies.
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The Product Marketing Manager will own marketing strategy for specific products, translating complex solutions into clear messaging and driving growth through cross-functional collaboration and market insights.
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The Company
The RoleSwan is the USA’s #1 Bitcoin wealth platform for families and businesses. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.
We seek a talented and experienced Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a key role in defining and executing our product marketing strategy for our Bitcoin products and services. Your primary goals will be to drive client acquisition, retention, and revenue growth by creating compelling campaigns, messaging, and collateral that resonates with our clients.
Your responsibilities- Product Positioning and Messaging - Help develop and refine clear and compelling positioning and messaging for our Bitcoin products and services, emphasizing their unique value propositions in the marketplace.
- Go-to-Market Strategy - Help plan and execute go-to-market strategies for new product launches, including target audience definition and distribution channels, and ongoing evergreen campaigns.
- Content Creation - Help create and optimize marketing content one-pagers, blog posts, emails, videos, including positioning statements, case studies, and more to educate and engage our target audiences and support our sales and acquisition marketing teams.
- Client Insights - Gather and analyze data to gain customer insights and feedback to improve client experience, product improvements and marketing strategies.
- Collaboration - Collaborate closely with cross-functional teams, including growth, product, design, Private Wealth, and acquisition marketing to ensure alignment on product and marketing strategies.
- Competitive Analysis - Develop a deep understanding of the products you market and conduct competitive analysis to understand the market landscape and identify opportunities for differentiation.
- Market Research - Stay up-to-date with industry trends, market developments, and regulatory changes related to Bitcoin.
- 5+ years experience in product marketing
- Experience in marketing within a Private Wealth, luxury, and/or high net worth audience
- Strong understanding of Bitcoin, financial solutions, and wealth management
- Exceptional written and verbal communication skills
- Creative thinker with the ability to craft trust-building narratives for discerning audiences
- Naturally work with AI tools to ideate, draft, and iterate content efficiently
- Proficiency in market research and data analysis
- Strong project management skills and the ability to manage multiple campaigns simultaneously
- Experience working with cross-functional teams
- Results-driven mindset
- US timezone required
- Compensation for this role will be based on location and experience, and may include base salary, equity, and benefits
Remote pay range (based on location and experience)
$90,000—$120,000 USD
Here's a bit about our culture
- We’re a growing team: Fully distributed across the world, Slack and Huddles are huge here.
- We’re very flat: Leadership is desired and encouraged; we hire people who care about and use the product they are working on.
- We’re Bitcoiners: We find solutions that encourage Bitcoin principles. We are often involved in the Bitcoin community through writing, podcasts, conferences, open-source projects, and time spent on Twitter to help educate the masses. We love Bitcoin, and it comes through in our daily chats, meetings, and actions.
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
