Product Marketing Manager

About MirrorWeb 

MirrorWeb is an intelligent communications supervision platform built for regulated financial services firms that need to scale supervision safely, defensibly and without operational collapse. 

Compliance teams today are dealing with a permanent shift: channel explosion (mobile, social, collaboration tools), volume that outpaces humans and regulators who didn’t lower the bar. The result is simple: teams are drowning in data but starving for signal. 

Most firms get stuck between three flawed options: 

• Legacy archiving & supervision platforms (manual, queue-based, connector-centric, brittle, slow to adapt) 

• Point AI compliance tools (narrow, opaque, hard to defend in audits) 

• DIY + services-heavy approaches (stitched-together systems and spreadsheets that don’t scale) 

MirrorWeb was built for this moment: AI-native supervision designed for regulated reality where AI helps prioritize risk and focus human attention, while preserving accountability regulators accept. 

Our mission: help regulated firms communicate freely and confidently, knowing supervision stays scalable, defensible, and auditable as the world changes. 

Why This Role Matters 

At MirrorWeb, roles aren’t about shipping tasks. They’re about building a platform that compliance leaders can stand behind in audits and regulatory scrutiny, while helping them modernize without increasing risk. 

We're seeking an experienced Product Marketing Manager to drive competitive positioning and go-to-market execution as we scale. Based in our Austin office, you'll be instrumental in translating our technical capabilities into compelling market messaging, enabling our sales team to win in competitive enterprise deals, and driving adoption of AI-powered communications supervision.

This is a hands-on role where you'll conduct competitive intelligence, create sales enablement materials that actually get used, and lead product launch execution from messaging through sales readiness. This role reports to the VP Product and represents a unique opportunity to directly influence revenue outcomes and build your strategic PMM skills at a critical growth stage.

Key Responsibilities

Competitive Intelligence

• Design and execute systematic win/loss interview program to understand why we win and lose deals
• Develop comprehensive competitive battle cards and positioning frameworks for key competitors
• Analyze competitive trends and synthesize insights into strategic positioning recommendations
• Partner with product and sales leadership to translate competitive intelligence into actionable sales strategy and product positioning
• Establish competitive monitoring processes and create regular competitive briefings for sales and leadership teams

Sales Enablement & Revenue Impact

• Create sales collateral that drives adoption and results: pitch decks, one-pagers, demo scripts, ROI calculators, and objection handlers
• Develop customer case studies and reference materials that resonate with mid-market and enterprise buyers
• Design and deliver competitive training programs to sales teams with measurable impact on win rates
• Build playbooks for key use cases, verticals (RIA, BD, PE), and product combinations
• Partner with Sales leadership to diagnose enablement gaps and prioritize high-impact materials

Product Launch Ownership

• Own go-to-market strategy and execution for product releases
• Drive cross-functional launch planning across Product, Sales, Marketing, and Customer Success
• Develop launch messaging, positioning, and enablement materials
• Create comprehensive launch enablement including feature overviews, competitive comparisons, and value propositions
• Track launch success metrics including adoption rates, attach rates, and revenue impact

Strategic Market Positioning

• Develop and evolve positioning and messaging frameworks for our platform as we move upmarket
• Translate technical capabilities into business value for compliance officers and financial services executives
• Create vertical-specific messaging strategies for RIA, broker-dealer, and private equity segments
• Conduct primary research with customers and prospects to uncover buyer pain points, decision criteria, and competitive dynamics
• Synthesize market insights into strategic recommendations that inform product roadmap and GTM priorities

Cross-Functional Leadership

• Provide competitive intelligence that shapes product roadmap decisions
• Partner with our marketing team on positioning-aligned campaigns and content
• Collaborate with Revenue Operations on win/loss tracking and competitive analysis
• Present insights and recommendations to executive leadership

Qualifications

Required

• 3-5 years of product marketing experience in B2B SaaS with demonstrated impact on win rates or revenue
• Strategic thinking combined with strong execution skills
• Experience designing competitive intelligence approaches and conducting win/loss analysis
• Proven ability creating sales enablement programs with measurable business impact
• Track record owning product launches including GTM strategy and cross-functional coordination
• Strong analytical capabilities and data-driven decision making
• Excellent communication skills with ability to present to leadership
• Proficiency with Salesforce, sales enablement platforms, and analytics tools

Preferred

• Experience in regulated industries, particularly financial services or compliance technology
• Understanding of FINRA/SEC compliance and financial services buying cycles
• Background with communications, collaboration, or security software
• Experience repositioning products for upmarket expansion
• PE-backed or high-growth startup experience

What’s on Offer:

• • Comprehensive Health Coverage – Premium medical, dental, and vision plans to keep you and your family healthy. 
  • Life Assurance - Financial peace of mind for you and your loved ones. 
  • 401(k) Retirement Plan - We invest in your future with a 3% non-elective contribution, regardless of your own contributions. 
  • Generous Paid Time Off - 20 days PTO, plus a day off on your birthday and paid sick leave so you can recharge and celebrate. 
  • Enhanced Family Leave - Extra support for life’s most important moments. 
  • Flexible Lifestyle Benefits - $100 monthly Juno allowance to spend on health, wellness, learning, or whatever matters most to you. 
  • Equity Appreciation Rights (EAR) - Share in our success with an opportunity to benefit from the company’s growth through our equity incentive program.