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The Product Marketing Manager at Dealerware will own the go-to-market strategy and sales enablement for automotive SaaS products. Responsibilities include developing product positioning, producing customer-facing deliverables, conducting market analysis, and ensuring sales readiness.
About Dealerware
Dealerware transforms the automotive retailers of today into the mobility network of tomorrow. Launched in 2016, Dealerware manages tens of thousands of vehicles at dealerships in North America across every major manufacturer brand. Dealerware is committed to being a people-first culture and a great place to work for all, with flexible scheduling, unlimited PTO, extensive benefits, a core value of Diversity, Equity & Inclusion, and a leadership and management team that defaults to being supportive and accessible. In 2026, Dealerware was recognized by Built In as one of their Best Startups to Work for in Austin for the fifth consecutive year.
Dealerware is hiring a Product Marketing Manager with automotive industry experience to own the go-to-market strategy, product positioning and packaging, and sales enablement across our growing product portfolio.
In this role, you will partner closely with Product, Sales, and Marketing to launch new products and features, define how our solutions are positioned and sold, and equip sales and business development teams to win in complex dealership, dealer group, and OEM environments. You will turn deep automotive market understanding into clear messaging, scalable packaging, and high-impact enablement that drives adoption and revenue.
This role is ideal for a seasoned B2B SaaS product marketer with 10+ years of automotive industry experience who has led launches end-to-end, understands the operational realities of automotive retail and mobility programs, and thrives in a fast-paced, cross-functional environment.
We are hiring for a hybrid role in either Ann Arbor, Michigan, or Austin, Texas.
As a Product Marketing Manager, you will:
- Own end-to-end go-to-market strategy and execution for new products, features, and enhancements, from early roadmap alignment through post-launch optimization.
- Develop clear, differentiated product positioning, value propositions, and messaging tailored to multiple buyer and stakeholder levels.
- Lead product packaging strategy, including feature bundling and solution framing, in partnership with Product, Sales, and Pricing.
- Produce high-impact customer-facing deliverables, including: Hero customer case studies and success stories, clear product ROI narratives and proof points, launch collateral, sales decks, and demo narratives.
- Own sales enablement by developing and maintaining: Pitch decks and product overviews. battlecards and competitive positioning, objection-handling frameworks, demo guidance, and sales playbooks.
- Partner with Sales leadership to deliver sales training that ensures readiness, consistency, and confidence across the field.
- Conduct ongoing market, customer, and competitive analysis within the automotive and mobility software landscape.
- Act as the connective tissue between Product, Sales, and Marketing to synchronize product roadmap milestones with launch timelines, messaging, and collateral.
- Measure launch success and continuously optimize based on adoption, feedback, and performance.
Required qualifications:
- 10+ years of overall experience in the automotive industry, with a deep understanding of dealership operations, dealer groups, mobility programs, and OEM ecosystems.
- 5+ years of direct B2B SaaS product marketing experience, ideally within dealership software, mobility, fleet, rental, service operations, or OEM-facing platforms.
- Proven experience leading go-to-market strategy, product launches, and sales enablement in complex sales environments.
- Strong background in product positioning, messaging, and packaging for software solutions.
- Demonstrated ability to translate complex product capabilities into clear, compelling ROI-driven narratives.
- Excellent written and verbal communication skills, with comfort presenting to sales teams and executives.
- Highly collaborative, organized, and comfortable operating in fast-moving, evolving environments.
Success in this role will be measured by business outcomes, including:
- Net Revenue Retention, driving increased revenue from the existing customer install base through adoption, expansion, and upsell of new products.
- Net New Revenue from New Products, enabling revenue growth through effective launches, packaging, and sales enablement that support expansion into new customers and programs.
- Sales readiness and effectiveness, measured through launch execution, adoption, and field confidence.
Dealerware offers you:
- Competitive base salary with bonus incentive eligibility
- Full benefits (medical, dental, vision, disability)
- 401(k) with company match
- On-demand educational courses via LinkedIn Learning
- Tuition reimbursement and continuing education
- Unlimited paid vacation policy
- Flexible work
- Generous Paid Parental Leave program
- Modern office and a dynamic team in downtown Austin with free parking
- Friendly, small company environment with a progressive culture
Dealerware is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Dealerware's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.
*We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
Dealerware Austin, Texas, USA Office
Team members are offered a seat and a warm welcome in our collaborative headquarters in the heart of downtown Austin, TX, whenever it suits their workday needs or preferences.
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