Product Marketing Senior Manager

What You'll Do

In collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan—including customer retention, adoption, and cross-sell/upsell strategies
Lead product launches and release marketing, from positioning through field readiness
Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets
Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks
Partner closely with Field/Integrated Marketing on campaigns, events, and account programs
Own the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success
Own and execute large scale customer conference agendas and content, and customer advocacy programs
Drive product awareness through PR, article placements, and social media
Build and maintain an optimized library of sales collateral and competitive assets
Establish a consistent operational cadence across market strategy, product management, and marketing for Vault CRM Suite product marketing initiatives

Requirements

6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment
High level of self-motivation—proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences
Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging
Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders
Strong project management and operational execution skills, with high attention to detail and accountability
Bachelor's degree or equivalent work experience

Nice to Have

Experience marketing a category-leading enterprise B2B software product with significant market share
Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.
Follow the application process and submit your resume.
Within 3 days, you will receive a link to a personality assessment administered by a third party, unless you have already completed it with Veeva previously.
Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
If moving to the interview stage, the process is as follows:
1. A conversation with the hiring manager
2. A practical case exercise
3. A final conversation with our group's Senior Leader.
Once all interviews are complete, the manager will be in touch with a final decision. 

Perks & Benefits

Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program

Compensation

Base pay: $95,000 - $175,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

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