Product Owner – Marketing Technology (GenStudio Highly Preferred)

Blue Acorn iCi is looking for a Product Owner – Marketing Technology (GenStudio Highly Preferred) to lead complex, hands-on customer engagements for Adobe GenStudio for Performance Marketing—Adobe’s GenAI-first application that enables marketers to plan, create, activate, and measure on-brand, high-performing campaigns across paid media, social, and email.

In this role, you sit at the intersection of customer strategy, AI-powered marketing, and product engineering. You will partner with strategic customers (“design partners”) to:

• Stand up GenStudio as part of their content supply chain
• Run pilots and early production use cases
• Capture feedback that directly shapes the product roadmap

You’re part consultant, part program manager, part product translator—embedded with customers but tightly connected to Adobe’s product and engineering teams.

• Own end-to-end engagement delivery for strategic GenStudio for Performance Marketing customers (pilot, rollout, and early scale).
• Define scope, timelines, and success criteria (KPIs, adoption metrics, business outcomes) for each engagement.
• Manage cross-functional workstreams across:
  • Marketing & creative stakeholders
  • IT/MarTech teams
  • Adobe product, engineering, Customer Success, and Ultimate Success resources.

• Drive GenStudio onboarding: environment access, roles, permissions, and initial configuration.
• Coordinate GenStudio Activation activities, including:
  • Marketing Foundation Setup (Brand / Products / Personas)
  • Template conversion (ad/email designs to GenStudio-compatible templates)
  • Initial campaign experience creation & activation
• Build and execute adoption programs: training plans, office hours, and embedded coaching for performance marketers and creatives.

• Work with customer marketing and data teams to identify high-value performance marketing use cases (e.g., evergreen campaign refresh, localization, variant testing, lower-priority brand support).
• Map those use cases to GenStudio capabilities:
  • Brands, products, personas and guidelines
  • Templates and content hub
  • Experiences and variants
  • Insights and activation
• Design execution playbooks and workflows that fit into existing campaign processes and tech stack (AEM, Journey Optimizer, Campaign, ad platforms, etc.).

• Capture structured feedback on:
  • Feature gaps and roadmap dependencies
  • Usability findings, workflow friction, and data/activation challenges
  • AI performance from a marketer’s perspective (quality, controllability, guardrails)
• Partner with Product Management and Engineering to:
  • Prioritize issues and enhancements
  • Support early access/beta features with your customers
  • Validate new capabilities and share back learnings at scale (e.g., via KTs, runbooks, or internal enablement sessions).

• Run regular steering and working sessions with customer stakeholders.
• Maintain and communicate Value Realization Hypothesis for each engagement.
• Track and report on:
  • Adoption: active users, campaigns, generated variants, templates used
  • Performance: campaign lift, speed-to-launch improvements, operational efficiencies
  • Risk & mitigation: dependencies, open issues, alignment with customer programs (e.g., seasonal campaigns, product launches).

• 5–8+ years in engagement management, consulting, or program management for enterprise SaaS, digital marketing, or martech.
• Demonstrated success running multi-workstream customer programs with executive visibility.

• Strong understanding of performance marketing (paid social, display, email) and metrics (CTR, CPC, CPA, ROAS, conversions).
• Experience with generative AI or marketing AI tools (creative generation, variation testing, or personalization).

• Excellent communication and facilitation skills; comfortable with C-level updates and practitioner-level working sessions.
• Ability to translate between marketing language and product/engineering language.

• Experience using Adobe Express for creating digital experiences.
• Familiarity with modern digital marketing stacks (ad platforms like Meta, LinkedIn; CDPs; campaign tools; AEM or other DAMs).
• Familiarity with Adobe Creative Cloud tools including Photoshop, InDesign.
• Comfortable working with product and engineering teams on topics such as data flows, template requirements, and integrations (no deep coding required, but strong technical literacy is expected).

• Experience designing and leading adoption programs (training, enablement, governance).
• Proven record of driving behavior change and tool adoption in marketing or sales organizations.

• Experience with Adobe Experience Cloud (AEM, Journey Optimizer, Campaign, Analytics) or similar enterprise platforms.
• Prior experience in a forward-deployed or customer-zero role (e.g., working closely with engineering on early-stage products).
• Background in consulting, digital agency, or marketing operations.
• Exposure to Success Accelerators, Ultimate Success, or equivalent advisory offerings.

• Strategic customers achieve fast time-to-first-value: live GenStudio campaigns within agreed timelines, with measurable uplift.
• GenStudio for Performance Marketing becomes embedded in day-to-day campaign workflows for your accounts.
• Product and engineering teams rely on you as a trusted field partner, informed by real customer data and use cases.
• Playbooks, patterns, and learnings from your engagements are reusable across regions, verticals, and future customers.