The Product Owner will develop and enhance financial services products, conduct market research, collaborate with stakeholders, and ensure compliance with regulations while improving user experiences.
Flex is building the AI-native private bank for business owners.
We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners.
Since launching publicly in September 2023, Flex has scaled from zero to nine-figure annualized revenue, with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership.
Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.
Flex has raised $100M+ in equity and $300M+ in debt.
- Mission-critical problems: We build software that directly controls how money moves at scale.
- High bar, low ego: Small teams, exceptional people, real ownership.
- Speed over comfort: We prioritize execution, quality, clarity, and results.
- Enduring impact: What we’re building will define how a generation of owners runs their businesses.
Team & Locations
We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote.
Flex Fuels Ambition.
The Role
We are looking for product owners who are excited to be part of our early story and help us build a category leading company. You will learn quickly, reflect on "the way the world should work", own outcomes, and drive the creation of financial products and experiences to help our customers reach their full potential. You should have a strong sense of ownership and enjoy taking projects from inception to release. As an early employee, you’ll be working with a nimble team of committed and talented employees and having a large, long-term impact on Flex products and culture.
We are open to candidates from Canada, Mexico, the United States, Brazil and Colombia.
What you'll do
- Develop and own Flex's Personal suite of products so that Flex has an offering for every business owner's needs at each point in time in their personal life for both their financial needs and their lifestyles.
- Drive the enhancement of financial services and products, including mobile apps, online account management tools, and virtual payment solutions. Continuously improve the user experience and add features to meet changing customer needs.
- Collaborate with internal stakeholders to identify opportunities within the organization's operational processes. Develop internal financial solutions, such as automated reporting tools, data analytics platforms, and workflow optimization systems, to increase efficiency and streamline operations.
- Work closely with compliance and legal to ensure that all products adhere to relevant financial regulations and industry standards. Mitigate potential risks through robust product design and implementation. Stay up-to-date with changes in industry regulations and security protocols.
- Conduct user research and market analysis to understand customer preferences, pain points, and emerging trends. Utilize these insights to inform product development decisions.
- Partner with engineering throughout the development lifecycle. Provide clear and detailed product requirements, prioritize features, and ensure the timely delivery of high-quality solutions. Implement necessary measures to safeguard customer data and ensure compliance with relevant laws.
- Utilize data analytics and performance metrics to assess product performance, identify areas for improvement, and make data-driven decisions to optimize products.
- Work closely with customer support teams to address customer inquiries, feedback, and issues related to products. Continuously strive to improve customer satisfaction and retention.
- Develop and communicate a clear product roadmap and strategy. Align the product vision with the Flex's overall objectives.
What you'll need
- Can run sprints.
- Extremely high trajectory and horsepower. Flex is a place for people who want to own outcomes.
- Proven experience as a Product Owner or similar role at a startup with a focus on financial products. We bring SaaS platform principles to traditional FinTech.
- A background that helps you empathize with super premium business owners, the problems they face (both in their business and personal lives, in a unique way strongly considered, but not required.
- Solid knowledge of credit risk assessment, lending processes, and banking operations a nice to have.
- Familiarity with compliance standards, regulations, and security protocols relevant to the credit and banking sectors a nice to have. Willingness to become an expert is a must.
- Excellent communication, translation, collaboration, and stakeholder management skills.
- Analytical mindset with the ability to leverage data and market insights to inform product decisions.
- Proficiency in using product management tools and platforms to manage the product backlog and track progress.
- Passion for innovation, customer-centricity, and continuous improvement in product development.
What we offer
- A visionary founding team with elite backgrounds and substantial industry experience.
- A substantial Series B round, providing ample growth and opportunities. You're still an early employee. Today is still day 1.
- A culture that supports remote work and values connection through semi-annual offsites.
- Support from leading Silicon Valley venture capitalists and industry insiders.
- An attractive compensation package, including comprehensive benefits and perks.
Interested? We'd love to hear from you
At Flex, we value passion, determination, and honesty. Even if you don't fully match the job specifics, we encourage you to apply. Unusual career paths and unique skills can help you stand out. We believe diversity drives our success.
Why Join Us
Build something generational — Capture the full lifecycle of money for ambitious business owners.
Work on real money, real risk — Payments, credit, and banking at serious scale.
Solve hard problems — AI, underwriting, compliance, and global finance from first principles.
True ownership — Small teams, high trust, real accountability.
Founder-level exposure — Direct access to leadership, customers, and investors.
High bar, high taste — Move fast without cutting corners.
Elite peers — People here are builders, not tourists.
Real upside — Meaningful equity if you help build something big.
Top Skills
Product Management Tools
SaaS
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