Product & Performance Marketing Lead

About elev8.io

elev8.io provides 360° patient acquisition solutions for behavioral health facilities by helping them with:

• elev8media™: generating VOB-qualified leads on multiple channels
• elev8tech™: increasing efficiency by enhancing their CRM & tech stack
• elev8sales™: improving their overall lead-to-admit conversion rates

The Product / Performance Marketing Lead ultimately owns the performance and evolution of elev8's marketing product. This person sits across SEO, content, web/CRO, local, analytics/attribution, and paid performance. They don't need to be the strongest specialist in every discipline, but they need enough depth, commercial judgment, curiosity, and authority to determine whether the overall strategy is right, and to challenge specialists when it isn't.

This is not a Head of SEO role in disguise. SEO is an immediate execution requirement, not the ultimate definition of the seat. The long-term goal is to build a fulfillment organization that is increasingly self-sufficient, so the role is much closer to Product Manager + Performance/Growth Marketer than a traditional SEO leadership title.

At elev8.io, we don't just run campaigns; we build a marketing product that gets better every quarter. 

Core Responsibilities

Marketing Product Ownership

• Own marketing performance and strategic direction across a portfolio of behavioral health clients
• Translate business goals, capacity, lead quality, and admissions data into marketing priorities
• Identify opportunities, performance gaps, and emerging problems before they become obvious
• Improve the systems, processes, and standards behind how the marketing product is delivered
• Help evolve the product as technology and AI change what great marketing execution looks like

SEO Strategy & Hands-On Execution

• Own content strategy, SEO prioritization, and technical/on-page/local/off-page audits
• Drive audit implementation and follow-through, working directly with technical resources on fixes
• Conduct page and content QA against a high quality bar, not just a completeness checklist
• Extend SEO strategy into GEO/AEO: how content gets crawled, cited, and summarized by AI search and answer engines, and what that means for structure, schema, and authority signals
• Identify new opportunities based on actual client performance data

AI-Enabled Marketing Execution

• Use AI tools (ChatGPT, Claude, or similar) to speed up audits, content QA, competitive research, and reporting without lowering the quality bar
• Build lightweight internal workflows or prompts that let the team move faster on repeatable analysis and QA tasks
• Stay current on how AI is changing search behavior, content discovery, and attribution, and translate that into concrete changes in strategy

Performance Analysis & Attribution

• Analyze performance across organic and paid channels, connecting activity to qualified leads and revenue
• Validate data sources of truth; investigate and correct tracking or attribution discrepancies
• Turn insights into clear, prioritized action for specialists, developers, content teams, and client services

Leadership & Team Building

• Review specialist work against a very high quality standard
• Build the case for and eventually hire and manage an SEO specialist and additional marketing capacity
• Lead without bureaucracy: create accountability without unnecessary layers or meetings
• Coach and challenge specialists constructively, changing course when the evidence supports it

Cross-Functional Alignment

• Work directly with developers, content teams, client services, and leadership to align execution with strategy
• Communicate persuasively and clearly with specialists, executives, and clients
• Review work against elev8's quality bar before it reaches clients
  

What You Bring

• 5–8+ years of hands-on experience in SEO, performance marketing, or growth, ideally at a digital marketing agency or performance-driven marketing team
• Strong SEO experience, but you don't define yourself by SEO alone
• A point of view on GEO/AEO and how AI search and answer engines are changing content strategy and technical SEO
• Enough understanding of paid media, CRO, content, analytics, and web to evaluate performance and lead specialists in each
• Fluent with AI tools for research, audits, content QA, and reporting, and you know where to trust them and where not to
• A commercial mindset: revenue, qualified opportunities, and business outcomes matter more to you than vanity metrics
• Excellent judgment and an unusually high quality bar; you know the difference between technically correct and actually good
• A track record of building systems, processes, or standards that made an organization better
• Exceptional English communication skills, verbal and written, with the confidence to explain and defend your thinking to executives and clients
• You don't need someone constantly telling you what to do next, and you care about the outcome

Why Work With Us

• • Mission with Meaning: Your work directly helps behavioral health facilities grow and helps more people access life-saving care.
  • High-Performance Culture: You'll collaborate with top talent across marketing, tech, and operations in a fast-growing, ambitious company.
  • Ownership at Scale: This role starts hands-on and grows into building and leading the specialist team beneath you.
  • Career Development: A clear path toward Head of Performance Marketing, Director of Marketing Product, or VP-level ownership as elev8 scales.