Promotions Director

Why This Role Matters at Fliff:

• Promotions are one of the most powerful levers in gaming and wagering—but also one of the easiest ways to destroy margin if not managed correctly.


• This role will:
• Directly influence customer acquisition efficiency and lifetime value
• Drive engagement and retention through intelligent, targeted offers
• Build enterprise-wide promotions that are desired but Fliff customers and prospects that scale responsibly
• Sit at the intersection of marketing, product, analytics, and compliance
• The Promotions Director will be the single owner of Fliff’s promotional ecosystem.

Key Responsibilities:

• Promotions Strategy & Ownership
• Own the end-to-end promotions strategy across the customer lifecycle:
• Acquisition offers
• Retention and reactivation promotions
• Loyalty and VIP programs
• Seasonal and event-based offers
• Enterprise-wide promotional initiatives
• Design promotional mechanics including bonuses, credits, multipliers, free-to-play incentives, and custom offers
• Define offer guardrails to balance growth, engagement, and profitability


• Customer Targeting & Personalization
• Partner with Analytics and CRM teams to:
• Segment customers based on behavior, value, and lifecycle stage
• Deliver personalized, behavior-driven offers
• Suppress offers to unprofitable or incentive-abusing cohorts
• Continuously refine targeting logic to improve efficiency and ROI
• Run surveys post on enterprise campaigns to evaluate the quality and interest of users


• Offer Economics & Performance
• Own promotional cost modeling, forecasting, and performance analysis
• Evaluate offer ROI, LTV impact, breakage, and abuse risk
• Establish clear KPIs and success metrics for all promotions
• Make data-driven recommendations on scaling, adjusting, or sunsetting offers


• Execution & Cross-Functional Leadership
• Work closely with:
• CRM / Lifecycle Marketing on deployment (email, push, SMS, in-app)
• Product and Engineering on promotion tooling and capabilities
• Legal and Compliance to ensure all offers meet regulatory standards
• Finance to align promotional spend with budget and forecasts
• Ensure flawless execution across platforms and channels


• Testing & Optimization
• Design and run structured A/B and multivariate tests on:
• Offer types
• Value levels
• Eligibility rules
• Timing and frequency
• Build a culture of disciplined experimentation and learning around promotions

What Success Looks Like:

• First 30 Days
• Audit existing promotions, tools, and performance internally and external analysis of competitors
• Establish clear ownership, KPIs, and reporting frameworks
• Identify quick-win optimizations and risk areas
• Launch improved targeting or offer logic


• Within 6 Months
• Build a scalable, enterprise-grade promotions engine
• Demonstrate measurable improvements in retention, engagement, and LTV and drive incremental behavior
• Reduce promotional waste and incentive abuse
• Become the internal authority on promotional strategy and economics

Ideal Background & Experience:

• 6–10+ years of experience in promotions, CRM, or growth roles
• Direct experience running promotions at:
• FanDuel, DraftKings, Underdog, PrizePicks, or similar social/mobile gaming platforms
• Deep understanding of:
• Promotional mechanics and offer structures
• Customer segmentation and lifecycle management
• Promotional cost modeling and ROI analysis
• Strong analytical background, dashboards, or analytics tools (hands-on or closely partnered).  SQL experience a plus.

Critical Competencies:

• Promotions strategy and offer design expertise
• Strong quantitative and analytical judgment
• Ability to balance growth and profitability
• Excellent cross-functional collaboration skills
• High attention to detail and operational rigor
• Comfort operating in regulated environments

What Makes This Role Hard (and Exciting):

• Promotions are highly visible and closely scrutinized by finance and compliance
• Small changes in offer design can have outsized economic impact
• Requires constant tradeoffs between growth velocity and unit economics
• Must manage incentive abuse while maintaining a great customer experience

Benefits:

• Competitive compensation package, including base salary, benefits, and equity.
•  Unlimited/flexible paid time off.
•  Medical, dental, vision, and generous parental leave.
•  Employee-sponsored 401(k).

Perks:

• $500 work-from-home stipend + equipment.
• Fully remote work environment.
• Professional development opportunities.
• High-ownership, collaborative culture.