Marketing Manager, SLED/FED - D.C., Virginia, or Maryland

About the Role

We're looking for a Public Sector Marketing Manager to develop and execute strategic marketing programs that drive awareness, engagement, and pipeline growth within federal, state, local, and education (SLED) markets. You'll play a key role in bringing Torq's story to life for government and public sector audiences — translating our technology narrative into compelling, mission-relevant programs. Reporting to the Director of Field and Partner Marketing, you'll collaborate closely with sales, channel, and marketing teams to deliver multichannel campaigns, impactful events, and measurable results across the public sector customer journey.

What You'll Do

• Develop and execute a public sector marketing strategy that accelerates Torq's growth within federal, state, local, and education markets, building brand visibility and positioning as a category leader.
• Plan, manage, and execute in-person and virtual events tailored to public sector audiences, including government conferences, agency-focused roundtables, partner events, and customer experiences.
• Collaborate cross-functionally with Demand Generation, Communications, Product Marketing, and Partner Marketing to build integrated, multichannel go-to-market campaigns that resonate with government buyers.
• Align closely with public sector sales teams and channel partners — including Global Systems Integrators, resellers, and systems integrators — to co-develop joint marketing programs, coordinate field activities, and maximize pipeline impact across government accounts.
• Build and manage GSI partner marketing relationships, including co-branded campaigns, joint event sponsorships, solution-focused content, and enablement activities that help GSI partners bring Torq's capabilities to their government clients.
• Develop content and messaging tailored to public sector personas and procurement contexts, including compliance-aware materials suited to government decision-making processes.
• Analyze and report on campaign and event performance, measuring impact on lead generation, pipeline creation, and revenue within public sector accounts.
• Manage budgets and logistics for public sector marketing programs, ensuring flawless execution and strong ROI.
• Stay current on government procurement cycles, compliance requirements, and key contract vehicles (e.g., GSA schedules, CWACs) to inform campaign timing and positioning.
• Continuously optimize programs to improve engagement, efficiency, and measurable business outcomes across the public sector funnel.

What You'll Bring

• 5+ years of B2B marketing experience, with meaningful exposure to federal, state/local, or education (SLED) markets — experience in the software/SaaS or cybersecurity industry strongly preferred.
• Proven success partnering with public sector sales teams and channel partners, including experience working with Global Systems Integrators (GSIs) to develop joint go-to-market programs and drive measurable pipeline growth in government accounts.
• Familiarity with government procurement processes, contract vehicles, and compliance considerations relevant to marketing in regulated environments.
• Expertise in event strategy, logistics, sponsorships, and budget management, including experience with major public sector conferences (e.g., RSA Public Sector, AFCEA, ACT-IAC).
• Strong project management skills and meticulous attention to detail, with the ability to manage multiple programs under tight deadlines.
• Excellent communication and collaboration skills; you thrive in a cross-functional, fast-paced environment.
• A data-driven mindset, with experience tracking and analyzing marketing performance and ROI (Salesforce experience preferred).
• Creative problem solver with a passion for building scalable, high-impact campaigns tailored to complex buying environments.
• Bachelor's degree or equivalent professional experience.

At Torq, we’re on a mission to redefine how security teams work by automating workflows and accelerating operations. We’re a team of innovators, creators, and problem-solvers who thrive on collaboration and impact.

As an equal opportunity employer, Torq is committed to building a diverse and inclusive workplace. We welcome qualified applicants regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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