The Regional Marketing Manager will execute marketing strategies to enhance brand awareness and revenue in the US, collaborating with sales and global teams, managing projects, and analyzing metrics.
About Agicap
Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 650 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the French Tech 120, rewarding the most promising startups in France.
Agicap allows Finance teams of Mid-Market companies to efficiently manage and forecast their cash, pay their suppliers and get paid. By combining a Treasury Management System, and Accounts Payable and Accounts Receivable solutions into a single platform, Agicap aims at becoming the next leading Treasury Management platform for mid-market companies.
We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.
These additional resources further fuel our product innovation, allowing us to grow significantly and accelerate our international expansion across the world.
We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure!
We are seeking an experienced Regional Marketing Manager to continue growing our US marketing presence in Austin, Texas. In this pivotal role, you will act as a strategic business partner to our US regional team and US CRO, collaborating closely on go-to-market strategy, regional growth, and alignment with our company’s vision. As the first marketing professional on the ground in the US, you will work directly with our headquarters team of 30 based in Europe to drive results.
We're looking for a self-starter who thrives in fast-paced environments, is comfortable building from the ground up, and can bridge global resources with local needs.
Key Responsibilities:
- Develop and execute regional marketing strategies to drive revenue and demand generation, and brand awareness in the US market.
- Serve as a strategic marketing partner to the US CRO and regional sales teams, ensuring strong alignment on business goals and pipeline development.
- Collaborate with global marketing at HQ and our GTM agency to tailor and execute performance campaigns for the US market, utilizing a broad mix of digital and traditional marketing channels.
- Foster relationships with industry partners, associations, and influencers in the finance field.
- Plan, coordinate, and execute webinars, field events, and industry conferences, including logistics, audience acquisition, and speaker management.
- Communicate strategies, campaign plans, and results across regional and global teams for maximum impact and alignment.
- Analyze key marketing metrics and campaign performance, providing actionable insights and recommendations for future investments.
- Continually monitor US and industry trends to refine messaging and marketing tactics.
- Focus on driving Pipeline and MRR (monthly recurring revenue) through effective marketing mix and campaign execution.
- Grow and position the AGICAP brand as a leader in cash flow management software within the US market.
- Independently manage a variety of marketing projects, such as producing customer case studies and video testimonials, from ideation through completion.
Qualifications:
- Minimum 3-5 years’ experience in field marketing or regional marketing roles, ideally within B2B SaaS or technology sectors.
- Demonstrated success working as a key business partner to sales, country managers, and cross-functional stakeholders on regional strategy.
- Entrepreneurial, highly sales-oriented approach with a proven ability to thrive in a start-up or fast-growing environment.
- Excellent project management and communication skills.
- Experience with HubSpot and event/webinar tools is preferred.
- Strong ability to work independently, prioritize workloads, and drive multiple projects simultaneously to completion.
- Experience collaborating across international teams and cultures.
- Passionate team player who takes initiative and is motivated to achieve both personal and team goals.
- Bonus: Experience working with US and/or global SaaS companies; familiarity with cash flow or financial management solutions is a plus.
What we offer:
- Competitive benefits package, including comprehensive health coverage and a 401(k) plan
- Stock options available for top performers
AGICAP is committed to providing equal opportunities for everyone, and we foster an inclusive work environment that values diversity!
Top Skills
Hubspot
Agicap Austin, Texas, USA Office
11801 Domain Blvd, Austin, Texas, United States, 78758
Similar Jobs
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
The consultant assesses claimants' return-to-work potential, develops rehabilitation plans, and coordinates with employers and healthcare providers to support disability claim operations.
Top Skills:
MS Office
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
The Sales Coordinator supports the sales team by managing the proposal lifecycle, coordinating responses, and ensuring deadlines are met while enhancing sales process efficiency.
Top Skills:
MS OfficeSalesforce
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
The role leads the ERP transformation to Workday, aligning technology with business needs, managing offshore teams, and overseeing data migration.
Top Skills:
.NetAPIsAWSAzureAzure DevopsDatabricksGCPGithub CopilotJavaMicrosoft Azure StackOpenaiPeoplesoftWorkday
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
