Lead design and optimization of marketing automation and lifecycle programs, manage MAP and Salesforce integrations, build reporting/dashboards, improve lead management and campaign performance, and collaborate cross-functionally to support enterprise client marketing initiatives.
THIS IS A REMOTE POSITION
Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes.
The ideal candidate combines deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth.
This role will work closely with marketing, product, sales, and data teams to improve lead management, lifecycle engagement, campaign automation, and reporting infrastructure.
Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.
Responsibilities
Marketing Automation & Lifecycle Programs
- Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
- Build and optimize automated marketing campaigns across multiple channels
- Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
- Implement segmentation and personalization strategies to improve campaign performance
Marketing Operations & CRM Integration
- Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
- Ensure proper Salesforce CRM integration and data flow
- Maintain and optimize lead management, lead routing, and lifecycle models
- Implement automation processes that improve marketing efficiency and scalability
Data, Reporting & Performance Insights
- Build and maintain marketing dashboards and reporting frameworks
- Monitor campaign performance and key engagement metrics
- Partner with marketing and leadership teams to provide data-driven recommendations
- Ensure strong data quality and governance across marketing systems
Collaboration & Client Support
- Work closely with cross-functional teams including marketing, sales, product, and analytics
- Translate business requirements into scalable marketing automation solutions
- Support enterprise client marketing initiatives and operational programs
- Provide strategic input to improve marketing processes and campaign performance
Required Qualifications
- 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
- Strong expertise with marketing automation platforms (HubSpot, or similar)
- Experience working with Salesforce CRM and marketing system integrations
- Experience building lead management and lifecycle marketing frameworks
- Strong analytical skills and experience with marketing performance reporting
- Ability to manage complex marketing programs in a fast-paced environment
- Excellent communication and collaboration skills
Preferred Qualifications
- Experience supporting enterprise marketing teams or agency clients
- Experience working in SaaS, technology, or subscription-based businesses
- Familiarity with AI-driven marketing tools and personalization platforms
- Experience designing scalable marketing automation frameworks
Compensation Range
$100,000 – $120,000 annually depends on location and experience
This posted range represents Marrina Decisions’ good-faith estimate for this remote role at the time of posting.
Final compensation will depend on:
- candidate experience
- geographic location
- qualifications
- alignment with internal compensation equity
Benefits
Marrina Decisions offers:
- Health Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick Time
- Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
Marrina Decisions is an Equal Opportunity Employer.
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