ROLE & RESPONSIBILITIESWhat You’ll Do
Own RYZE's subscriber retention strategy — program design, execution, and performance measurement against churn and LTV targets
Build and manage proactive save programs: identify at-risk subscribers before they cancel and execute targeted, personalized interventions
Design and optimize cancellation flows — deflection offers, pause options, and retention messaging that reduce voluntary churn
Own win-back program strategy and execution for recently churned subscribers — sequencing, offer structure, and success metrics
Lead and develop the Retention Analyst — translating data outputs into program priorities and ensuring analytical findings inform every retention decision
Partner with Marketing on retention-driven campaigns, lifecycle email strategy, and subscription offer design
Partner with Product on subscription management features, member portal improvements, and cancellation experience optimization
Build and maintain the subscriber lifecycle framework — mapping key intervention points from trial through long-term retention
Report retention program performance to the VP on a regular cadence — including program ROI, churn impact, and win-back conversion rates
Stay current on DTC subscription retention best practices to continuously improve RYZE's approach
Additional duties as assigned by management.
WHAT WE OFFERWhat We’re Looking For
Required:
4+ years of experience in retention marketing, subscriber lifecycle management, or CX retention program management
Proven track record of building or managing retention programs that measurably reduced churn in a subscription or DTC environment
Experience designing and owning cancellation flows, save programs, and win-back sequences — including offer testing and conversion optimization
Experience leading or partnering closely with an analytics function — able to work directly from data to build programs, not just receive reports
Strong cross-functional collaboration skills with experience working alongside Marketing, Product, and Analytics teams
Analytical fluency — able to interpret churn data, segment subscriber behavior, and design data-informed interventions independently
Excellent written communication skills with experience writing or reviewing retention-focused member communications
Preferred:
Background in health, wellness, food/beverage, or consumer subscription brands
Experience managing a direct report or analyst — comfortable setting analytical direction and translating outputs into program decisions
Familiarity with subscriber cohort analysis, LTV modeling, and A/B testing in retention contexts
Experience with Recharge, Klaviyo, Zendesk, or similar subscription and CRM platforms
Experience building win-back and lapsed subscriber reactivation programs at scale
Competitive base salary commensurate with experience
Health, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Remote-first work environment with flexible scheduling
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