Sales Lead

BnBerry is a high-growth travel tech company transforming how hotels connect to global marketplaces and manage distribution. As we launch new products and expand into new markets, we’re hiring a senior sales leader to accelerate customer acquisition and global revenue growth.

Role
We’re hiring a Sales Lead to drive global new customer acquisition and expansion into new services and product lines for BnBerry.
You’ll build and lead a high-performance sales operation — establishing scalable processes, automation-driven execution, and a disciplined, metrics-focused operating rhythm.
This is a hands-on leadership role where you’ll manage a team of SDRs, coach them through deals, and personally close key opportunities. As the business scales, you’ll have the opportunity to add sales managers and expand your leadership scope in line with company growth.

• Location: Remote, with overlap to U.S. Eastern Time; some travel required

Key Responsibilities

• Build, lead, and scale the global sales motion for new customer acquisition and product expansion.
• Design and implement scalable sales processes, automation, and performance metrics to ensure predictable pipeline growth and delivery.
• Coach and manage SDRs and AEs with a focus on accountability, deal quality, and consistent quota attainment.
• Own pipeline health and forecasting — define ICPs, optimize outbound strategy, and maintain a healthy and well-qualified pipeline (targeting at least three times coverage of sales goals) with accurate reporting in HubSpot.
• Personally engage on key strategic opportunities and model best-in-class selling, negotiation, and relationship management.
• Collaborate cross-functionally with Marketing, Product, and Customer Success to accelerate revenue activation and ensure seamless go-to-market execution.
• Monitor, automate, and report on funnel metrics, conversion rates, and team performance to drive continuous improvement and efficiency.
  

Key Performance Indicators (KPIs)

• Quarterly new customer acquisition and activation by segment and region
• Consistent pipeline creation and conversion, maintaining strong coverage versus targets
• Forecast accuracy and CRM data quality
• Rep productivity and quota attainment
• Sales cycle efficiency and win rate improvement

What You’ll Deliver in the First 90 Days

• Defined ICPs, territories, and active outbound plays
• Automated weekly forecasting and performance review cadence
• Two or more late-stage strategic opportunities with strong top-of-funnel activity
• Centralized sales assets, dashboards, and process documentation
• Clear roadmap for future hires and team expansion

• 5+ years in B2B sales, including 2+ years managing SDRs and AEs
• Proven success building outbound sales engines and closing mid-market deals
• Strong leadership with hands-on coaching and operational discipline
• Proven experience and strong network in hotel or hotel tech sales, driving opportunities through established industry connections
• Expert-level understanding of automation, reporting, and funnel optimization
• Data-driven mindset with mastery of HubSpot (or Salesforce), Google Workspace, and Notion
• Excellent communication and presentation skills
• Fluent English required; additional European languages a plus

• Competitive salary and performance-based bonuses
• Career growth within a scaling global organization
• Flexible, remote-friendly work setup
• Opportunity to work on innovative, AI-powered hospitality products
• High autonomy and visibility — direct impact on revenue growth and global market expansion